Breuninger now offering Alipay and WeChat Pay - successful collaboration with Wirecard

Stuttgart/Aschheim, Munich (ots) - The fashion and lifestyle
company Breuninger has introduced the Chinese mobile payment
solutions Alipay and WeChat Pay. This has been made possible by
Wirecard, specialists in digital financial technologies. Breuninger
is the first German department store to offer both leading Chinese
payment solutions across all 11 of its stores.

The introduction of the Wirecard ePOS App in Breuninger's till
systems has allowed Alipay and WeChat Pay to be easily integrated in
its stores, meaning that Chinese tourists can benefit from their
preferred mobile payment solutions at the Point of Sale. The solution
offers retailers a digital ecosystem with global payment options and
a series of additional valuable services.

With this cooperation, Breuninger is banking on Chinese tourists'
penchant for travel. Last year, 12.4 million tourists from the Far
East visited Europe on their travels. Based on an expected growth
rate of 68% per year, this will rise to 20.8 million by 2022.
Shopping for luxury goods such as designer handbags, shoes and
clothing is hugely popular among Chinese tourists and forms an
important part of their holiday enjoyment.. The 11 Breuninger
department stores are therefore a popular destination for Chinese
tourists. By accepting Alipay and WeChat Pay, Europe's leading
department store is tapping even more effectively into this young,
online-savvy, affluent target group.

Holger Blecker, CEO of Breuninger: "Shopping for luxury products
is an important part of European holidays for many tourists from
China. Breuninger, with its select range of international designers
and luxury brands, is therefore a very popular shopping destination
for Asian consumers. One of our main priorities is to digitise our
service portfolio. The integration of Alipay and WeChat Pay at all
Breuninger stores is a logical step in the direction of further
improving the shopping experience."

Markus Braun, CEO of Wirecard AG: "We are delighted to have gained
Breuninger as a new customer. Together we will now shape the
digitisation of payment processes in the retail world. Alipay and
WeChat Pay have proven to be popular entry points for companies
looking to implement precisely these kind of digitization processes
over the past few years. We are excited about expanding our
collaboration with Breuninger to cover additional omnichannel areas
in the future."

High-definition graphical material will be available for you on
June 29th 2018 from 2 p.m. forward under the following link:
www.ast-juergens.com/Alipay_WeChatPay_bei_Breuninger

Pressekontakt:
Corporate Communications
Marktstraße 1-3
70173 Stuttgart
Germany
Tel.: 0711/211-2100
Fax.: 0711/211-1541
medien@breuninger.de

Original-Content von: E.Breuninger GmbH & Co., übermittelt durch news aktuell