Tetra Pak Index 2018 Says Smart Packaging Offers Exciting Opportunities in Fast Growing Online Grocery

Lausanne, Switzerland (ots/PRNewswire) -

Smart packaging technologies based on unique digital codes will
take both online and off-line grocery in exciting new directions
during the next few years, says the Tetra Pak Index 2018, launched
today.

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(Photo: https://mma.prnewswire.com/media/714309/Tetra_Pak_Alexandr
e_Carvalho.jpg )

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Online grocery shopping is growing at a double-digit rate, while
traditional stores are being reinvented, merging together into an
omnichannel where consumers expect to be able to buy whenever,
wherever and however they choose, with the smartphone as their
compass. Packaging will play an important role in response to the
trends that are shaping the growth of on-line grocery, says the
company.

Four trends shaping the growth of online grocery

The Tetra Pak Index 2018 highlights the four key trends shaping
the growth of online grocery:

Convenience The main driver for on-line consumer take-up, as
time-crunched consumers look for new ways to make their life easier.
Key opportunities include easy product replenishment, voice, and
convenient packaging

Sustainability Pressure on plastic and awareness of the circular
economy will continue to grow, and recycling will become ever more
important. Consumers want to know whether brands are 'doing the right
thing'

Personalisation & uniqueness Customisation of products and
personalisation in the consumer journey will be important
differentiators going forward. This is accelerating the
direct-to-consumer trend and as many as 80% of consumer-packaged
goods companies are predicted to migrate to this model by 2025

Technology & performance Super-fast delivery in as little as 10
minutes is expected by 2025, changing consumer behaviour to buy more
frequently and in smaller amounts, adding more complexity to the
logistics. Supply chains will continue to be transformed by a raft of
technologies, notably radio-frequency identification (RFID) and
robotics, boosting efficiency and transparency

The role of smart packaging

Smart packaging technologies based on unique digital codes allow
each and every product package to be given a unique identifier. These
codes can be read by either data scanning devices or an ordinary
smartphone, linking to vast amount of information and opening up all
kinds of possibilities.

It creates an interactive channel with individual consumers,
allowing brands to have a real time conversation with the consumer,
sharing details on the sourcing of raw materials, nutritional facts,
as well as games, promotions and environmental information.

At the same time, with insights captured through these digital
codes, brands can continuously improve the shopping experience and
make it ever more personalised for the consumer.

e-Retailers are also calling for unique identifiers compatible
with the robotic technology used in their warehouse and distribution,
as this is widely seen as the key to success in e-commerce. Data and
full traceability helps them navigate complex logistics and improve
efficiency, moving closer to real-time order fulfilment.

Alexandre Carvalho, Director Global Marketing Services at Tetra
Pak, says: "The rise of on-line grocery is a great opportunity for
food and beverage brands, and packaging plays a key role in
supporting their success. In particular, smart packaging helps drive
greater transparency and efficiency in the supply chain, up and down
stream, while also enabling a direct, interactive relationship with
the consumer. We believe this rapidly developing technology, tried
and tested by us since 2016 and now being deployed in Europe, can
help our customers explore new avenues, driving growth in the years
ahead."

Tetra Pak Index 2018 is based on consumer research conducted in
US, UK, China, Saudi Arabia and Korea, a global market segmentation
study, as well as interviews with e-retailers in the US, Europe and
China.

Download the free Tetra Pak Index report here (https://na01.safeli
nks.protection.outlook.com/?url=http%3A%2F%2Ftetrapak.com%2Fabout%2Ft
etra-pak-index&data=02%7C01%7CDavid.Bond%40prnewswire.co.uk%7Ca5ec5f2
54d3b4aca3e9508d5e045afc0%7C887bf9ee3c824b88bcb280d5e169b99b%7C1%7C0%
7C636661512290561129&sdata=%2FEO9oTQ%2Fb3coQPGdiGMI3BpDx8gljv9VhNZOZ2
5hZes%3D&reserved=0)

ABOUT TETRA PAK

Tetra Pak is the world's leading food processing and packaging
solutions company. Working closely with our customers and suppliers,
we provide safe, innovative and environmentally sound products that
each day meet the needs of hundreds of millions of people in more
than 160 countries. With over 24,000 employees around the world, we
believe in responsible industry leadership and a sustainable approach
to business. Our motto, "PROTECTS WHAT'S GOOD(TM)," reflects our
vision to make food safe and available, everywhere.

More information about Tetra Pak is available at
http://www.tetrapak.com

ots Originaltext: TetraPak
Im Internet recherchierbar: http://www.presseportal.de

Contact:
+39 059 89 8954
Tel: +44 (0)20 3047 4023
Jane. Jarosz@tetrapak.com
Camilla.medd@edelman.com

Original-Content von: TetraPak, übermittelt durch news aktuell