Evoke Group Simplifies Structure, Unveils New Identity and Vision

New York (ots/PRNewswire) -

Evoke Group (www.evokegroup.com), a leading marketing, media and
communications agency designed exclusively for the health and
wellness industry, today announces the creation of a new singular
global agency brand - Evoke - comprised of the complementary agencies
and services within the group. The collective talent, expertise and
legacy of industry-leading work of Evoke Health, Firsthand, Fabric,
Traverse HealthStrategy, Nitrogen Health, Tonic Life Communications
and AboveNation Media will form the new Evoke - a fully integrated
global agency brand purpose-built to navigate the complexities of
today's health and wellness landscape. In launching the new global
brand, today Evoke unveils a new identity, logo and website.

"Evoke Group has always been about building and evolving - it's
just who we are," said Reid Connolly, CEO and Founder of Evoke.
"That's how you go from being a start up to unseating many of the
largest and entrenched agencies in the world. Now, as one team, we
deliver effectively and efficiently across all customer channels,
audiences and geographies. Few agencies in the market are as well
suited with the scale of resources, breadth and expertise, and
geographic reach that Evoke has today."

The Evoke team, bound by the common purpose to make Health More
Human(TM), will leverage collective talent and expertise in six core
focus areas: Professional Marketing, Consumer and Patient Marketing,
Market Access, PR & Influence, Media and Consulting. This holistic
marketing approach enables greater strategic connectivity across
audiences, increased agility and efficiency across the agency,
providing clients with a single solution faster with the partners
they know and trust.

"When our various specialists work closely together - like
discovering a market access insight that drives breakthrough creative
for a patient campaign - that's where we find real exponential
benefits for our clients," said Connolly. "We've always been an
entrepreneurial group and even now, at nearly 600 employees strong,
that entrepreneurial spirit is still very much in our blood and the
new brand is a great example of bringing that passion and our vision
to life."

Business leadership across Evoke remains unchanged and has been
organised to support the new structure, comprised of specialty-area
and geographical-area leads, including:

- Reid Connolly, CEO and Founder
- Heather Torak, COO
- Tom Donnelly, President, North America
- Jon Clark, President, Europe
- Maryellen Royle, President, PR & Influence
- Steve Minichini, President, Media
- Eric Daly, Executive Director, HCP & Payer
- Bryan Russiano, Managing Director, Consulting

Evoke recently announced its acquisition of San Francisco-based
Giant Creative Strategy, adding a new level of growth to the company.
Giant will join the new Evoke brand, now called Evoke Giant, and will
be fully integrated with Evoke. Joining the Evoke leadership team for
Evoke Giant are:

- Steven Gold, CEO
- Adam Gelling, President

Evoke (www.evokegroup.com) is a leading marketing, media and
communications agency bound by a common purpose: Health More
Human(TM). With offices in New York, Philadelphia, San Francisco,
London, Chicago, Los Angeles, Singapore and Dubai, the group of 550+
employees is working with 18 of the top 20 pharmaceutical companies
worldwide.

Evoke is part of Huntsworth plc (HNT: LSE) (www.huntsworth.com),
an international healthcare and communications group. The Group's
principal areas of focus are marketing, medical and immersive
communications services to healthcare clients, which are primarily
large and mid-size pharmaceutical and biotech companies. It also has
a smaller Communications group, which provides a wide range of
communications and advisory services including strategic
communications, public affairs, investor relations and consumer
marketing.

ots Originaltext: Evoke Group
Im Internet recherchierbar: http://www.presseportal.de

Contact:
+1-215-928-2748
Theresa.Dolge@evokegroup.com | Siobhan Reilly
Director
Office: +44-020-7340-6639
Siobhan.Reilly@toniclc.com

Original-Content von: Evoke Group, übermittelt durch news aktuell