Independent Research Firm Names commercetools a Contender in Latest Evaluation of B2C Commerce Suites

Munich (Germany) (ots) -

Report states: "Its true value is to those who want to deliver the
next generation of commerce experiences*"

commercetools, a global leader in next-generation commerce
software, has been named a "Contender" in The Forrester Wave(TM): B2C
Commerce Suites, Q3 2018. In the report, Forrester gave commercetools
the highest possible scores in the platform architecture, product
vision and road map, and delivery model criteria.

According to the report, "The platform is ideal for those planning
to take a 'strangle and replace' approach to migrating off a legacy
platform. Its true value is to those who want to deliver the next
generation of commerce experiences."

Recognizing the needs of enterprises for a more nimble, flexible
commerce solution, commercetools pioneered the use of microservices
for shopping applications and integration with other business
systems. The commercetools platform employs an API-first, cloud
native approach that enables brands to quickly add commerce to
channels and devices beyond traditional web shops, as well as be more
agile and fast-to-market to capitalize on developing opportunities.

"Commerce is going through a renaissance," said Dirk Hoerig,
commercetools' founder and CEO. "Enterprises are rejecting the
lock-in model of early-generation commerce platforms with their
costly and slow upgrades and maintenance cycles that don't allow
enterprises to react quickly to market developments. Our vision
started with the idea that organizations should have more freedom,
more choice and more agility when it comes to online commerce. Global
brands are now experiencing that freedom with our platform."

commercetools received a 5/5 score in the product vision and road
map criterion, and the Forrester report notes that a vendor with a
score of 5 in this criterion is "leading in response and vision to
industry trends in personalization, omnichannel, and mobile
commerce." The report also states that the company's "continuous
DevOps model eliminates the painful upgrade cycle that drives most
platform users to undertake expensive re-platforming projects."

commercetools also received the highest score possible in the
expanded sales channels criterion, which Forrester describes as
suites that provide "superior capabilities relative to others" and a
"best-in-class, API-first headless commerce, purpose-built
architecture that has been validated by clients."

To download a complimentary copy of the report, please visit:
https://ok.commercetools.com/forrester-wave-2018

About commercetools

commercetools is a next-generation software technology company
that offers a true cloud commerce platform, providing the building
blocks for the new digital commerce age. Our leading-edge API
approach helps retailers create brand value by empowering commerce
teams to design unique and engaging digital commerce experiences
everywhere - today and in the future. Our agile, componentized
architecture improves profitability by significantly reducing
development time and resources required to migrate to modern commerce
technology and meet new customer demands. It is the perfect starting
point for customized microservices. Visit www.commercetools.com for
more information.

With offices in Germany the United States and the Netherlands, B2C
and B2B companies from across the globe, including well-known brands
in fashion, E-Food, and DIY retail, trust commercetools to power
their digital commerce business.

*The Forrester Wave(TM): B2C Commerce Suites for Q3, 2018;
Forrester Research, Inc.

Media Contact:
Stephanie Wittmann
commercetools Corporate Communications
E. press@commercetools.com
M. +49 173 6155601

Original-Content von: commercetools, übermittelt durch news aktuell