Kenshoo Announces Support of Apple Search Ads

San Francisco (ots/PRNewswire) -

Kenshoo's new relationship enables marketers to capitalize on
Apple Search Ads' continued growth and entrance into more markets at
scale

Kenshoo (http://www.kenshoo.com) (http://www.Kenshoo.com), a
global leader in marketing technology, today announced it has become
an Apple Search Ads Authorized Reseller, adding support for Apple
Search Ads to the Kenshoo Marketing Platform.

Apple Search Ads helps marketers with app discovery by offering
them the opportunity to promote their app at the top of relevant
search results on the App Store in select markets across North
America, Asia Pacific and Europe, including the U.S., Japan and UK.

The new offering delivers the full power of Kenshoo to manage
Apple Search Ads, including account creation, keyword discovery,
campaign management, tracking and reporting. Apple Search Ads' tools
to efficiently drive app downloads combined with Kenshoo's deep
expertise in search marketing delivers the next level of performance
for mobile app marketers.

With support for a variety of premium publishers in addition to
Apple Search Ads, advertisers can now manage all their mobile app ad
campaigns in one place, at scale, saving time and making the best
business decisions using cross-publisher data. From discovery, to
stores, to retention and beyond, Kenshoo provides all-in-one
technology to help mobile app marketers engage the right users in the
locations and moments that matter and retain them for the long term.
Kenshoo enables Apple Search Ads advertisers to scale and optimize
campaigns toward custom in-app actions to engage app users, proven to
boost the lifetime value (LTV) of app users by continuing to drive
app engagement over time, ensuring user retention.

"We're humbled in having the opportunity to forge this
relationship, recognizing Kenshoo as a driver of advertising
innovation, with the presence and proven capabilities to help mobile
app marketers capitalize on this historic opportunity with Apple
Search Ads," said Yoav Izhar-Prato, CEO, Kenshoo. "Kenshoo's
marketing platform ensures marketers have the best-in-class solution
for decisioning, optimizing and automating their mobile app
campaigns."

Visit http://www.Kenshoo.com/AppleSearchAds to request more
information.

About Kenshoo

Kenshoo is the leading technology platform for brands looking to
plan and activate effective marketing across the most-engaging
digital channels. Kenshoo offers the only marketing solution that
provides data-driven insights and optimization technology to help
make informed decisions and scale performance across Google,
Facebook, Bing, Pinterest, Snapchat, Instagram, Amazon, Apple Search
Ads, Yahoo, Yandex, Yahoo Japan, and Baidu. Kenshoo's
machine-learning algorithms and cutting-edge AI enable companies to
predict and keep in-step with the ever-changing consumer journey.
With 27 international locations and backed by Sequoia Capital, Arts
Alliance, Tenaya Capital and Bain Capital Ventures, Kenshoo generates
over $350 billion in annualized revenue for the world's top brands.
Please visit Kenshoo.com (http://www.kenshoo.com/) for more
information.

Kenshoo brand and product names are trademarks of Kenshoo Ltd.
Other company and brand names may be trademarks of their respective
owners.

ots Originaltext: Kenshoo
Im Internet recherchierbar: http://www.presseportal.de

Contact:
Uday Radia
CloudNine PR
+44(0)7940-584161
uradia@cloudninepr.com

Original-Content von: Kenshoo, übermittelt durch news aktuell