Fossil launches its first Smartwatch on the Qualcomm Snapdragon Wear 3100 Platform / Fossil Sport is the lightest, most colorful, sporty offering in Fossil's wearable portfolio (FOTO)

Richardson, TX - USA (ots) -

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It is with great excitement that Fossil brand announces its newest
addition to our wearables assortment: the Fossil Sport Smartwatch.
Based on the recently launched Qualcomm® Snapdragon Wear(TM) 3100
platform and the newly redesigned Wear OS by Google(TM) , this watch
boasts several new technology features including extended battery
life, a new battery saving mode, enhanced ambient mode, integrated
heart rate, NFC, and GPS capabilities. Thanks to its sleek,
ultra-light weight design, colorful silicone straps, and updated
technology, the Fossil Sport is built to be your newest accomplice to
achieving a balanced lifestyle for all types of health and activity
enthusiasts.

Additionally, this watch will be part of a new campaign led by
model, marathoner, and entrepreneur Candice Huffine. It is with great
pride that Fossil chose Huffine to be the face of this campaign
because she has inspired fans by spreading her message of positivity,
inclusivity, and empowerment. Not one to back down from a challenge,
it was a dare that led Candice to sign up for her first race and
embark on a fitness journey that changed her life. As Candice crossed
the finish line of the Boston Marathon and vowed to never tell
herself she "can't" ever again. With an everlasting personal mission
to empower women to embrace their authentic selves and love the skin
they are in, Candice has combined her two passions of fashion and
sport. Candice was a perfect choice as an ambassador for this vibrant
smartwatch, and reminds consumers of the message that all bodies are
good bodies and everyone CAN!

"For several years, the health and wellness industry has been
converging with smartwatch technology-and Fossil knew there was a
tremendous opportunity to provide a connected option for the
design-conscious consumer looking to bring style to their wrist. We
know our consumers want versatility both in their activity and their
accessories, which is why we wanted to bring a smartwatch to market
that is a fit for every style," says Steve Evans, EVP Fossil Group.
"We're incredibly excited to be able to offer a colorful sport
smartwatch with endless customization and equipped with latest Google
and Qualcomm technology for a best-in-class consumer experience."

Fossil Sport launches with six colorways, two case sizes (41 and
43 mm respectively), and endless strap options, providing consumers
with additional technology in designs and styles they have come to
expect from Fossil. The new nylon and aluminum case make this the
lightest smartwatch to date and sits alongside 28 new silicone straps
to give the wearer endless colorful combinations. Additionally, the
Fossil Sport smartwatch will house a bigger battery (350 mAh), and
the recently announced Qualcomm Snapdragon Wear 3100 platform, which
brings in new capabilities and extends battery life.

"The smartwatch market continues to grow at a rapid pace with
unprecedented innovation in the industry," said Pankaj Kedia, senior
director, product marketing, Qualcomm Technologies, Inc. "Over the
last three years, Fossil and Qualcomm have collaborated closely to
launch a series of products and have led the Wear OS by Google
smartwatch segment. The Fossil Sport smartwatch represents our best
efforts yet made possible through the combination of Qualcomm's world
class Snapdragon Wear 3100 platform and Fossil's ingenious pulse of
the evolving consumer needs. This smartwatch truly represents the
best of technology, fashion, and fitness."

Snapdragon Wear 3100 Platform

Utilizing the latest Snapdragon Wear 3100 Platform, Fossil Sport
helps customers achieve more than a day's worth of battery life in
the full smartwatch experience, and offers a new battery saving mode
that adds an additional two days of telling time. So, whether you
forget your charger or just choose to unplug on the weekends, battery
saver is designed to stretch your watch battery to last until you can
charge again. As software experience continues to evolve, battery
life will be further optimized. The Snapdragon Wear 3100 platform
enhances the ambient mode allowing for an improved user
experience--select dials will leverage the new platform to showcase
color and a sweeping second hand for more dynamic style.

Wear OS by Google Redesign

The evolved Wear OS by Google design simplifies and improves the
overall experience. With a quick swipe, users can now access their
information faster, receive proactive help from the Google Assistant
and get smarter health coaching from Google Fit. Fossil has also
created three hero watch faces that integrate Google Fit to show
progress towards two new activity goals, Move Minutes and Heart
Points, which Google Fit designed based on health recommendations
from the World Health Organization and the American Heart
Association.

Additionally, with integrated sensor processing, heart rate,
optimized connectivity, GPS, and NFC capabilities on the platform,
the Fossil Sport brings a rich set of features to the market. Rapid
charging allows the smartwatch to be almost completely charged within
an hour, helping power users from day to night. All watches will come
with new applications auto-installed, including leading streaming
music service, Spotify and peace of mind and safety app,
Noonlight.

"As an early partner of Wear OS by Google, Fossil has brought to
life a diverse range of beautiful smartwatches that help people stay
on top of their daily lives," said Stacey Burr, Vice President of
Product Management for Wear OS by Google and Google Fit. "We're
thrilled to partner with Fossil to help people lead healthier lives
with their latest Fossil Sport Smartwatch and unique watch faces
designed with Google Fit."

With this new generation of watch, Fossil showcases a unique,
colorful take on technology and redefining what it means to bring
activity and balance to your lifestyle. The added functions will give
users a 360-holistic way to track all parts of their lives, while
keeping true to the authentic creative spirit of innovative watch
design that Fossil was founded on more than 30 years ago.

Features include:

- Nylon case, aluminum topring and pushers
- 41 mm, 43 mm case size
- Stunning touchscreen digital display
- 24+ hours battery life (based on usage) + 2 additional days in
battery saver watch mode
- Interchangeable straps and bracelets (18mm / 22mm)
- Qualcomm® Snapdragon Wear(TM) 3100 Platform
- Sensors: Heart Rate, NFC, GPS, Altimeter, Accelerometer, Gyroscope,
Ambient Light, Microphone
- Powered with Wear OS by Google and compatible with iOS 9.3+ and
Android(TM) 4.4+ (excluding Go edition)
- Connect via Bluetooth® technology
- Wireless syncing + magnetic charging

This watch retails for GBP 249 and will be available for purchase
starting November 8 on www.fossil.com and in select Fossil retail
stores globally on November 12.

Android, Wear OS by Google, Google Fit, and other related marks
are trademarks of Google LLC.

Qualcomm, Snapdragon and Snapdragon Wear are trademarks of
Qualcomm Incorporated, registered in the United States and other
countries.

Qualcomm Snapdragon Wear is a product of Qualcomm Technologies,
Inc. and/or its subsidiaries.

Contact:
Fever PR
Chelsea Gray
T +44(0)2077515413
Chelsea.gray@feverpr.com

Original-Content von: Fossil Group, übermittelt durch news aktuell