Wirecard and Berjaya extend cross-border loyalty platform B Infinite from Malaysia to Singapore with plans to include other countries in the region

Aschheim, Munich / Singapore (ots) - After the successful launch
of the B Infinite mobile app in Malaysia in 2016, there are close to
250,000 B Infinite mobile app users to-date The cooperation between
Wirecard and Berjaya expands now to Singapore and will be in the
Philippines in early 2019 Wirecard's mobile application and latest
cross-border loyalty platform allow B Infinite to comprehensively
drive brand loyalty by offering users a variety of ways to earn and
redeem points and enjoy other forms of rewards and recognition

Wirecard, the global innovation leader in digital financial
technology, and Berjaya, one of Malaysia's largest retail
conglomerates with a wide range of interests across various business
sectors, have today announced that they are expanding their
cooperation in the Asia-Pacific region with the first fully digital
cross-border loyalty program, B Infinite. A proven success of the two
parties' collaboration that was initiated in 2016, the B Infinite
loyalty program will debut in Singapore this week. The Philippines
will follow suit in early Q2/2019.

The B Infinite loyalty program gives users the ability to earn and
pay with loyalty points, view latest local partners' "flash deals",
perform card payment via Masterpass card-on-file functionality and
enjoy the convenience of in-app purchase and redemption. There are
close to 250,000 B Infinite mobile app users to-date.

Implemented in phases, Wirecard's cross-border offering
(http://ots.de/Neiuze) will facilitate B Infinite's ability to run
the program across different countries and currencies, thereby
enhancing the customer experience - all through one platform. Users
simply have to use smartphones to redeem their digital points or
vouchers wherever B Infinite is present, regardless of where they
were originally issued or where the customer lives. The solution
clearly reflects Wirecard's vision of enabling fully digitalized,
borderless payments. Malaysian users can expect to be the first to
enjoy the cross-border functionality in Q2 2019.

Upon full implementation, travelers will find their journeys and
stays more rewarding with B Infinite as not only will they be able to
earn and redeem loyalty points seamlessly, according to their needs
and their location, but also enjoy more privileges, discounts and
rewards for their loyalty and regular usage. Merchant partners can
also look forward to engaging with an expanded base of regional
consumers and online shoppers.

Yau Su Peng, Director, Retail and Innovation at Berjaya
Corporation, said, "The success of our partnership with Wirecard in
Malaysia demonstrates the endless possibilities that can be achieved
when the right combination of expertise comes together. On that
basis, the next logical step was to expand our digital footprint into
key South East Asian markets beginning with Singapore and the
Philippines where we already have other interests. When fully
realized, B Infinite will be able to offer partners the collective
strength of its Malaysia user base including over 7 million members
from its original card-based program plus a base of app users from
these two new markets."

Jörn Leogrande, Executive Vice President Value-Added Services at
Wirecard, added, "We are delighted to be continuously expanding our
collaboration with Berjaya and bringing B Infinite to more and more
countries in Asia, a region which has emerged as an area for not only
much economic development generally, but also the digital revolution
that is sweeping through the globe."

B Infinite Singapore, powered by Wirecard, will feature food &
beverage and retail brands, which includes Carl's Junior, Naiise,
Jollibean, Kopi Alley and Sushi Deli. Other categories such as
e-commerce and malls will soon follow suit. Available via mobile app
only, it is downloadable as B Infinite SG from both the App Store and
Google Play store. B Infinite SG users can earn B Points when they
make purchases and will be able to redeem accumulated points with
these partners. More features will be added as the network grows such
as location-based offers and detailed real-time overview of their B
Points, balance and purchases, allowing them to have better control
and freedom over their own rewards experience.

New B Infinite Singapore members will enjoy a sign-up bonus of 500
B Points.

For further information on how B Infinite works, please watch our
video: https://www.youtube.com/watch?v=1d5OXZGxBhs

About Wirecard:

Wirecard (GER:WDI) is one of the world's fastest growing digital
platforms in the area of financial commerce. We provide both business
customers and consumers with a constantly expanding ecosystem of
real-time value-added services built around innovative digital
payments by using an integrated B2B2C approach. This ecosystem
concentrates on the areas payment & risk, retail & transaction
banking, loyalty & couponing, data analytics & conversion rate
enhancement in all sales channels (online, mobile, ePOS). Wirecard
operates regulated financial institutions in several key markets,
holds issuing and acquiring licenses from all major payment and card
networks. Wirecard AG is listed on the Frankfurt Stock Exchange (DAX
and TecDAX, ISIN DE0007472060). Visit us on www.wirecard.com, follow
us on Twitter @wirecard and on Facebook @wirecardgroup.

About Berjaya Group:

Berjaya Group is one of Malaysia's largest conglomerates with
diversified interest across various business sectors. It has a total
employee strength of 18,000, the Group is a diversified entity
engaged in the following core businesses: Consumer Marketing, Direct
Selling & Retail, Financial Services, Hotels, Resorts, Vacation
Timeshare & Recreation Development, Property Investment and
Development, Games & Lottery Management, Environmental Services and
Clean Technology Investment, Motor Trading and Distribution, Food &
Beverage and Investment Holding and others. For more information,
visit www.berjaya.com.

Wirecard AG | Einsteinring 35 | 85609 Aschheim / Germany Phone:
+49 (0) 89 / 4424 - 1400 | Fax: +49 (0) 89 / 4424 - 1500 Email:
press@wirecard.com | www.wirecard.com Page 3

Contacts:
Wirecard media contact:

Wirecard AG
Jana Tilz
Tel.: +49 (0) 89 4424 1363
Email: jana.tilz@wirecard.com

Berjaya media contact:

BLoyalty Pte Ltd
Liza Ramli
Tel: +60193874612
Email: liza.ramli@binfinite.com.sg

Original-Content von: Wirecard AG, übermittelt durch news aktuell