NBA Announces The Stars Group as Authorized Gaming Operator of the League

New York and Toronto (ots/PRNewswire) -

Partnership Marks The Stars Group's First with a U.S. Professional
Sports League

The National Basketball Association (NBA) and The Stars Group Inc.
(NASDAQ: TSG) (TSX: TSGI) today announced a new multiyear partnership
that will make The Stars Group an authorized gaming operator of the
NBA in the U.S. The partnership is The Stars Group's first with a
professional sports league in the U.S.

As part of the partnership, The Stars Group will have the right to
use official NBA betting data and league marks across The Stars
Group's digital sports betting offerings.

The Stars Group is a global leader in the online and mobile gaming
and interactive entertainment industries, entertaining millions of
customers across its online poker, gaming and betting offerings. The
Stars Group is currently operating in New Jersey with its BetStars
brand, with plans to expand its business nationwide as additional
states legalize online sports betting. Over the past year, The Stars
Group expanded its global business with the purchase of UK-based Sky
Betting & Gaming and Australia-based BetEasy.

"The Stars Group is an accomplished global online gaming leader
and we are excited to work with them on their first U.S. sports
league partnership," said Scott Kaufman-Ross, Head of Fantasy &
Gaming, NBA. "This dynamic partnership will be another way to create
authentic fan engagement with league logos and official NBA betting
data, while leveraging Stars' global expertise to further optimize
the fan experience."

"We are excited to partner with the NBA as we continue to execute
on our U.S. strategy," said Matt Primeaux, SVP Strategy & Operations,
USA at The Stars Group. "This agreement enables us to use official
NBA data and league marks, providing a better experience to our
customers, while working with the NBA to protect the integrity of
games."

During the partnership, The Stars Group will be promoted across
the NBA's digital assets including NBA TV, NBA.com, the NBA App and
NBA social media platforms. Additionally, the NBA will be promoted
across The Stars Group's gaming platforms including PokerStars which
operates the world's most popular online poker sites.

The Stars Group and the NBA will also collaborate on responsible
gaming and partner on best-in-class practices to protect the
integrity of NBA games.

About the NBA

The NBA is a global sports and media business built around four
professional sports leagues: the National Basketball Association, the
Women's National Basketball Association, the NBA G League and the NBA
2K League. The NBA has established a major international presence
with games and programming in 215 countries and territories in 50
languages, and merchandise for sale in more than 125,000 stores in
100 countries on six continents. NBA rosters at the start of the
2017-18 season featured 108 international players from a record 42
countries and territories. NBA Digital's assets include NBA TV,
NBA.com, the NBA App and NBA League Pass. The NBA has created one of
the largest social media communities in the world, with 1.5 billion
likes and followers globally across all league, team, and player
platforms. Through NBA Cares, the league addresses important social
issues by working with internationally recognized youth-serving
organizations that support education, youth and family development,
and health-related causes.

About The Stars Group

The Stars Group is a provider of technology-based product
offerings in the global gaming and interactive entertainment
industries. Its brands have millions of registered customers globally
and collectively are leaders in online and mobile betting, poker,
casino and other gaming-related offerings. The Stars Group owns or
licenses gaming and related consumer businesses and brands, including
PokerStars, PokerStars Casino, BetStars, Full Tilt, BetEasy, Sky Bet,
Sky Vegas, Sky Casino, Sky Bingo, and Sky Poker, as well as live
poker tour and event brands, including the PokerStars Players No
Limit Hold'em Championship, European Poker Tour, PokerStars Caribbean
Adventure, Latin American Poker Tour, Asia Pacific Poker Tour,
PokerStars Festival and PokerStars MEGASTACK. The Stars Group is one
of the world's most licensed online gaming operators with its
subsidiaries collectively holding licenses or approvals in 21
jurisdictions throughout the world, including in Europe, Australia,
and the Americas. The Stars Group's vision is to become the world's
favorite iGaming destination and its mission is to provide its
customers with winning moments.

Cautionary Note Regarding Forward Looking Statements and Other
Information

This news release may contain forward-looking statements and
information within the meaning of applicable securities laws.
Forward-looking statements can, but may not always, be identified by
the use of words such as "anticipate", "plan", "continue",
"estimate", "expect", "may", "will", "intend", "could", "might",
"would", "should", "believe", and similar references to future
periods or the negatives of these words and expressions. These
statements are based on management's current expectations and are
subject to a number of risks, uncertainties, and assumptions.
Examples of these statements include, but are not limited to,
statements regarding the partnership referenced in this news release.
There can be no assurance that actual results will not differ
materially from those expressed or implied in forward-looking
statements. Undue reliance should not be placed on forward-looking
statements. Please refer to The Stars Group's most recent annual
information form and annual and interim financial statements and
management's discussion and analysis for more information about the
factors, assumptions and risks that may apply to The Stars Group's
forward-looking statements. Each forward-looking statement speaks
only as of the date hereof, and The Stars Group undertakes no
obligation to correct or update any forward-looking statement,
whether as a result of new information, future events or otherwise,
except as required by applicable law.

Media Contacts: Kyle Van Fechtmann, NBA, +1-(212)-658-1687,
kvanfechtmann@nba.com; Vaughan Lewis, The Stars Group,
+1-(437)-371-5730, ir@starsgroup.com /press@starsgroup.com

ots Originaltext: The Stars Group
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Original-Content von: The Stars Group, übermittelt durch news aktuell