Advanced GUIDESOLE(TM) technology introduces a unique sensation for runners that reduces energy loss at the ankle joint to boost running efficiency

Tokyo (ots/PRNewswire) - ASICS today turned the world of running
on its head as it revealed a completely new concept in run
efficiency, METARIDE(TM). One of ASICS' most important innovations
in seven decades, and as part of ASICS' ambition to help all runners
to WIN THE LONG RUN1, the shoe was designed with one purpose in mind;
to make running longer distances easier.

Developed over two years by a team of scientists and designers at
the ASICS Institute of Sport Science (ISS) in Kobe, Japan,
METARIDE(TM) is precision engineered to minimize movement in the area
where most energy is expended; the ankle joint.

Scientifically proven to offer a total reduction of energy loss at
the ankle joint by almost one fifth2, the difference could be seismic
for long distance runners who want to achieve their full potential.

The key to creating the most efficient run possible was the
discovery of new revolutionary GUIDESOLE(TM)3 technology; a
precision-shaped curved sole that works by shifting the body weight
forward and propelling runners on to give the feeling of effortless
motion.

The result? An energy-saving shoe that provides a new running
sensation with the potential to significantly improve performance and
protection to help runners of every level keep going longer than they
thought possible.

Featuring multiple proprietary technologies in an all-new radical
design, METARIDE(TM) successfully optimizes all three phases of the
gait cycle to create a completely different kind of running shoe. In
tests, METARIDE(TM) has been scientifically proven against
conventional running shoes in the category to:

- Reduce total energy loss at the ankle joint where most energy is
expended
- Improved static fit and grip to reduce ankle movement throughout
the stride whilst also maintaining stability and durability4
- Feel like a new running experience

Kenichi Harano, Executive Officer and Senior General Manager at
ISS comments on how METARIDE(TM) breaks new ground in long distance
running.

"The METARIDE(TM) concept and new GUIDESOLE(TM) technology are
fundamentally different to any other shoe we've ever made or that's
on the market today. We looked at run efficiency in a uniquely ASICS
way to provide a new 'feel' whilst maintaining our promise of
performance and protection."

Representing the pinnacle of ASICS innovation, the METARIDE(TM) is
the first in ASICS' new energy-saving franchise, which will make the
same concept and technologies available to more runners at different
price points. A takedown model is planned for release this autumn.

Yasuhito Hirota, ASICS President and COO said METARIDE(TM)
demonstrates ASICS' commitment to continue to accelerate how runners
move through cutting-edge product and services.

"We believe this new technology has the potential to disrupt the
world of long-distance running. Our athletes and runners have told us
that METARIDE(TM) is already transforming how they train, race, run
and recover. This is just the beginning of a new era for ASICS as we
bring the best innovations to our fans while attracting a new
generation of runners."

Runners can put the new shoe to the test with the WIN THE LONG
RUN(TM) program on the RUNKEEPER(TM) app. The feature includes a
series of five guided runs to help runners incorporate more variety
in their training, improve endurance and run more efficiently. The
experience is designed to inspire participants to go beyond the
finish line to meet their next milestone.

To download the RUNKEEPER(TM) app and get started visit
Runkeeper.com (http://runkeeper.com/)

METARIDE(TM) will be available in limited quantities from ASICS
retail and online stores and specialist run outlets globally from
28th February.

asics.com/winthelongrun (http://asics.com/winthelongrun)

For further information visit
https://www.asics.com/gb/en-gb/mk/about-asics

1. WIN THE LONG RUN is a trademark of ASICS Corporation
2. Combined reduction of up to 19.1% in energy loss during shock
attenuation and propulsion against conventional shoes in the
category. Research conducted by Progressive Sports Ltd based at
Loughborough University UK, November 2018
3. GUIDESOLE(TM) Patent Pending (PCT)
4. Research conducted by ASICS Institute of Sports Science, Kobe,
Japan, November 2018

Photo: https://mma.prnewswire.com/media/827836/ASICS_METARIDE.jpg

Photo: https://mma.prnewswire.com/media/827837/ASICS.jpg

ots Originaltext: ASICS Europe
Im Internet recherchierbar: http://www.presseportal.de

Contact:
Nick Hamilton
Edelman (ASICS Global PR)
+44(0)7583-158209. Harriet Watts
Edelman (ASICS Global PR)
+44(0)7795-812189

Original-Content von: ASICS Europe, übermittelt durch news aktuell