Wirecard announces enhanced mobile in-app payment SDKs to support global trend of mobile shopping

Aschheim (Munich) (ots) -

- In-app mobile payments are a key part of Wirecard's strategy which
envisages a fully digital financial commerce platform
- Worldwide mobile app revenues expected to grow to $189 billion by
2020
- Merchants can improve the customer journey and enable truly
omnichannel experiences
- New software development kits are designed to make it easier for
merchants to provide in-app payment options

Wirecard, the global innovation leader for digital financial
technology, has announced enhanced software development kits (SDKs)
for mobile in-app payments and is a further step closer to making its
vision of a fully digital financial commerce platform a reality. The
new mobile payment SDK libraries for iOS and Android were created to
enable merchants to integrate in-app payment options more easily as
well as facilitate PCI compliance.

Global mobile app revenues are expected to grow from $88 billion
in 2016 to $189 billion in 2020, with shopping being the fastest
growing mobile app category based on average consumer usage time. By
offering in-app payment, merchants can take advantage of these trends
and, thanks to Wirecard, improve the omnichannel customer experience.
Wirecard expects mobile in-app payments to be a significant pillar of
future growth as currently only 1-2% of all transactions worldwide
are fully digital.

"Wirecard found out that around 40% of consumers prefer to make
purchases using their mobile devices. This is why in-app payments are
a significant element in our future vision and why offering these
options is quickly becoming a necessity for merchants. In the future,
every element of consumers' daily financial lives will be digital -
on public transport, at home, on holiday, in-store, all processes
will be completed on mobile devices. We help our customers get up and
running more quickly by enabling easy, flexible integration of new
mobile payment options, which in turn helps them to improve the user
experience and grow their businesses," said Sreelekha Sankar, EVP
Payment & Risk at Wirecard.

Offering in-app payments represents considerable revenue potential
for merchants. The enhanced SDKs significantly reduce the time and
effort of integrating in-app payments into their mobile apps. By
supporting a wide range of popular payment methods, Wirecard offers
merchants full flexibility as well as scalability, as payment methods
can be integrated as individual modules. By working with Wirecard,
card-not-present merchants who have entirely outsourced their
cardholder data processing and storage, can easily validate their PCI
compliance.

About Wirecard:

Wirecard (GER:WDI) is one of the world's fastest growing digital
platforms in the area of financial commerce. We provide both business
customers and consumers with a constantly expanding ecosystem of
real-time value-added services built around innovative digital
payments by using an integrated B2B2C approach. This ecosystem
concentrates on the areas payment & risk, retail & transaction
banking, loyalty & couponing, data analytics & conversion rate
enhancement in all sales channels (online, mobile, ePOS). Wirecard
operates regulated financial institutions in several key markets and
holds issuing and acquiring licenses from all major payment and card
networks. Wirecard AG is listed on the Frankfurt Stock Exchange (DAX
and TecDAX, ISIN DE0007472060). Visit us on www.wirecard.com, follow
us on Twitter @wirecard and on Facebook @wirecardgroup.

Wirecard media contact:
Wirecard AG
Jana Tilz
Tel.: +49 (0) 89 4424 1363
Email: jana.tilz@wirecard.com

Original-Content von: Wirecard AG, übermittelt durch news aktuell