Fossil announces The Archival Series / This limited edition series launches alongside a global retrospective: The (R)Evolution of the Fossil Watch (FOTO)

Basel, Switzerland (ots) -

What's old is definitely new again. Fossil has long stood for the
optimism and creativity that is at the heart of American culture.
Inspired by vintage design, we take the best from the past and update
it for today's consumer. Since 1984, we have shared our quality
products with our fans as we celebrate living an authentic life.

INTRODUCING THE ARCHIVAL SERIES

For more than three decades, Fossil has been known and loved for
our enduring watch designs. Given our history and in the spirit of
our love of vintage, Fossil is proud to announce the launch of The
Archival Series-a limited edition re-release of some of our
most-loved timepieces. The Archival Series celebrates our most
coveted and iconic watch designs from the last decades, and allows
new and existing fans alike to discover a fresh (or classic) favorite
to add to your collection.

There will be archival launches throughout 2019 starting in May,
with a drop almost every month through the end of the year. This
series represents Fossil's affinity for its beloved nostalgic
timepieces, while giving modern interpretation to the brand's long
history of unique, forward-thinking fashion watch design.

A (R)EVOLUTIONARY RETROSPECTIVE

To mark the significance of this announcement, Fossil is debuting
its first-ever brand retrospective: The (R)evolution of the Fossil
Watch in Basel, Switzerland. This exhibit is a celebration of all
that has made Fossil, Fossil. Fans of the brand will see first hand
how vintage, nostalgia, innovation and creativity fueled the original
fashion watch brand to transform the function of time-telling into
something fun and fashionable. This retrospective invites guests to
take a look at our past and visit our future.

''The re-launching of the Archival Series alongside this
innovative retrospective is something that the brand has wanted to do
for a long time,'' says Steve Evans, EVP Fossil Group. ''Fossil fans
are truly an incredible group, and have loyally stayed with us on our
journey for almost 35 years. Following the successful re-launch of
the Mood Watch last fall, we knew we owed it to our fans (new and
existing alike) to bring back iconic watch designs for today's
watch-wearer. This exhibit allows us to celebrate our history with
our global audience, give them visibility what makes Fossil decidedly
Fossil, and share a first look at all the exciting things we have in
store this year and beyond for the brand.''

Visitors to the exhibit will experience a unique look at the
origin story of Fossil, and learn about our inspiration and icons,
like our logos and collectible tins. This exhibit will travel around
the globe including other cities in Europe with stops in Asia and the
US, and parts of the exhibit will take permanent residence at the
brand's headquarters in Texas in the future.

We've revolutionized the fashion watch. But we aren't stopping
there. Just as traditional watches can be fun and accessible, so can
smartwatches, packaging and beyond. We're bringing our unique design
and creative spirit to a part of the industry where that just doesn't
exist; creating beautiful watches and technology that you'll want to
wear again and again.

CALLING ALL COLLECTORS

We're excited to announce the revival of the Fossil Collectors'
Club, a one-stop-shop featuring our most-loved, most-anticipated
vintage-inspired products. From limited editions to styles straight
from the archives, we're highlighting the innovative designs our fans
have collected and coveted since our beginnings.

Starting March 25, fans can visit our Collectors Club landing
page to learn more about the Collector's Club, sign up for early
access to our latest launches, and pop-up events around the globe.
https://www.fossil.com/us/en/collectors-club.html

Contact:
Chelsea Gray
Chelsea.Gray@feverpr.com

Original-Content von: Fossil Group, übermittelt durch news aktuell