#RosaceaNoFilter: Online Influencers Take the Lead in Raising Rosacea Awareness in Galderma's Empowering Rosacea Awareness Month Social Media Campaign

As part of its ongoing commitment to raising awareness of rosacea
and the hidden burden of the disease, Galderma is collaborating with
top social media influencers this Rosacea Awareness Month, to
encourage people with rosacea to speak up and share experiences of
the beyond the visible impact of living with this distressing skin
disease

Lausanne, Switzerland (ots/PRNewswire) - Building on the success
of its Rosacea: Beyond the visible disease awareness campaign,
Galderma is uniting with top rosacea influencers to launch an
empowering social media awareness movement during Rosacea Awareness
Month (April): #RosaceaNoFilter.

Led by popular online influencers with the aim of continuing
conversation about the true burden of rosacea, #RosaceaNoFilter is
encouraging those with rosacea to share their personal experiences of
living with the skin disease in the form of 'selfie' posts on social
media, and to feel empowered to speak up about the beyond the visible
impact.

Online influencer and campaign ambassador Lex Gillies
(@TalontedLex) says: "For many people, myself included, rosacea is
more than just a visible skin disease - it is a constant daily
struggle. The very visible nature of rosacea means that we often feel
self-conscious and are aware of the judgements of others, which can
feel very isolating. This is why we need to bring people together,
and Rosacea Awareness Month is the perfect opportunity to connect the
rosacea community and use our unified voice to raise awareness, break
the stigma, and educate people about the hidden realities of this
disease."

The true extent of the psychosocial burden of rosacea - a skin
disease affecting an estimated 415 million people worldwide1 - was
explored in an expert-authored report titled Rosacea: Beyond the
visible, published in 2018. Approximately 82% of people surveyed felt
their rosacea is not fully controlled, and over half of those in
active employment (55%) said that it impacted their work
productivity. About 86% admitted to substantially changing their
behavior to avoid triggered flare ups, as a result experiencing a
strain on their everyday lives.2

"We should be proud to share our no filter experiences of living
with rosacea," says Lex, "By posting our #RosaceaNoFilter selfies, we
can inspire others to be open and speak out about the true challenges
we face with rosacea, as well as sharing useful hints and tips to
support each other."

As part of its continued commitment to understanding rosacea and
its impact beyond visible symptoms, Galderma further explored rosacea
burden in recent 'online community' research involving over 130
people with rosacea and their spouses, spanning 4 countries. Insights
from the research suggested that many people with rosacea may not be
reconsulting with a healthcare professional after losing faith due to
previous negative experiences with prescribed medications or even
their dermatologist. As a result, many resort to adopting a
short-term approach to treatment, choosing to self-treat with
over-the-counter skincare products when flare-ups occur, rather than
seeking advice from medical professionals.

Rosacea experts are encouraging people to talk about the true
personal burden with their healthcare professional. "During your next
rosacea consultation, do not be afraid to bring up the burden you may
be facing," says Dr Melinda Gooderham, Medical Director, SKIN Centre
for Dermatology and Assistant Professor, Queen's University, Ontario,
Canada, "Let us know about the emotional impact this skin disease is
having in your daily life, not just the visible features. We are here
to listen to your concerns, support and come up with the best
treatment plan to address these concerns. Rosacea goes beyond what is
visible on the skin."

"Galderma is committed to gathering insights that enable us to
tailor our approach to better support the needs of those patients
with rosacea and help improve clinical outcomes in this often
under-prioritized disease area," says Kamel Chaouche MD PhD, Head of
Global Medical Affairs Rx SIG, Galderma Nestlé Skin Health, "Rosacea
Awareness Month is the perfect opportunity to build on the momentum
of our Rosacea: Beyond the visible campaign and encourage even more
people with rosacea to find their voice and share their experiences."

References:

1. Gether L, Overgaard LK, Egeberg A, Thyssen JP. Incidence and
Prevalence of Rosacea: A Systematic Review and Meta-Analysis. Br J
Dermatol 2018 Feb 25. https://doi.org/10.1111/bjd.16481.
2. Rosacea: Beyond the visible online report. Available at:
http://hosted.bmj.com/rosaceabeyondthevisible. Last accessed:
April 2019.

About Rosacea

Rosacea is a common inflammatory skin disease that presents
variable clinical characteristics, of which the most common are
flushing, permanent erythema, and inflammatory lesions. It mainly
affects the central areas of the face, such as the cheeks and nose.
The disease can affect both adult men and women, usually after the
age of 30. Additionally, symptoms such as stinging, burning and
increased sensitivity of the skin are common. The eyes are often
affected, and might present as red, dry or itchy.

Although the cause of the disease is still under debate, various
trigger factors are known, including spicy foods, alcohol, emotional
stress, sun/UV-exposure, hot baths and beverages. Demodex, generally
harmless mites, can also be found in the skin in an elevated quantity
in people with rosacea.

Rosacea may worsen over time if left untreated. People that
suspect they suffer from rosacea should visit their dermatologist or
healthcare provider for diagnosis and discuss what treatment is right
for them. Because rosacea is a highly visible disease, it is known to
cause embarrassment and anxiety in some patients, which in turn may
cause frustration and have a negative impact on their social life.

About Rosacea: Beyond the visible

Rosacea: Beyond the visible is a global disease awareness
campaign, launched in June 2018 by Galderma. The campaign was
initially launched to raise awareness of the results of a global
market research study involving >700 people with rosacea and >550
physicians, investigating the true burden of rosacea. An
expert-authored Rosacea: Beyond the visible report of the findings
was released. The campaign has a dedicated Twitter @Beyond_visible
(https://twitter.com/Beyond_visible) and YouTube
(https://www.youtube.com/channel/UC8_aXx7D9freV-hVa0VfYhw) channel,
as well as a Rosacea: Beyond the visible Instagram channel
(@Rosacea_beyondthevisible
(https://www.instagram.com/rosacea_beyondthevisible/)) as of April
2019, through which information is shared and those with rosacea and
HCPs are encouraged to participate in conversations about the reality
of living with this skin disease.

About Galderma

Galderma, Nestlé Skin Health's medical solutions business, was
created in 1981 and is now present in over 100 countries with an
extensive product portfolio to treat a range of dermatological
conditions. The company partners with health care practitioners
around the world to meet the skin health needs of people throughout
their lifetime. Galderma is a leader in research and development of
scientifically-defined and medically-proven solutions for the skin.
For more information, please visit www.galderma.com.

Galderma media relations contact
Sébastien Cros
Global Communications
+41-21-642-76-94
media@galderma.com

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