Wirecard wins high-fashion brand Karen Millen as a new customer for digital Alipay payments

Aschheim (ots) -

- Alipay can be easily accepted in the European stores of the luxury
brand as well as online
- Karen Millen has over 400 stores and in-store shops in 63 countries
- With over 1 billion users, Alipay is one of the world's leading
payment platforms

Wirecard, the global innovation leader for digital financial
technology, enables Alipay payments for high-fashion brand Karen
Millen at the POS and online shop. As a result of the cooperation,
Karen Millen stores in Europe can now accept China's leading mobile
payment solution. The fully digital solution is smoothly integrated
into the retailer's existing payment infrastructure via the Wirecard
ePOS App, which can be used via any mobile device operating Android
or iOS. Online shoppers will benefit from the cooperation too, as
they will also be able to pay with Alipay.

Karen Millen has over 400 stores and shop-in-shop stores in 63
countries on six continents. The brand has made a name for itself
globally with strong international sales and is present in the most
prestigious fashion cities, including London, Paris, Madrid, New
York, L. A. and Hong Kong.

Vanda Astfäller, Head of Sales Consumer Goods at Wirecard, said,
"Alipay is not just a payment method - it's a digital platform for
retailers to reach out to Chinese visitors. We are pleased to be
collaborating with Karen Millen to enable Chinese travelers in Europe
to use their preferred payment method, providing a seamless
purchasing process for both the retailer and the customer, and look
forward to developing our cooperation."

With over 1 billion users, Alipay is one of the world's leading
mobile payment platforms. Retailers who integrate Alipay payments
into their POS are capitalizing on the opportunity to market to one
of the world's most affluent target groups. In fact, a 2019 report by
Nielsen found that 93% of Chinese tourists would be more willing to
spend more while travelling if a larger number of merchants accepted
mobile payments. The solution is especially attractive for retailers:
shopping remains the consumption category Chinese tourists spend the
most on while travelling, comprising 25% of on-location spending.

About Wirecard:

Wirecard (GER:WDI) is one of the world's fastest growing digital
platforms in the area of financial commerce. We provide both business
customers and consumers with a constantly expanding ecosystem of
real-time value-added services built around innovative digital
payments by using an integrated B2B2C approach. This ecosystem
concentrates on the areas payment & risk, retail & transaction
banking, loyalty & couponing, data analytics & conversion rate
enhancement in all sales channels (online, mobile, ePOS). Wirecard
operates regulated financial institutions in several key markets and
holds issuing and acquiring licenses from all major payment and card
networks. Wirecard AG is listed on the Frankfurt Stock Exchange (DAX
and TecDAX, ISIN DE0007472060). Visit us on www.wirecard.com, follow
us on Twitter @wirecard and on Facebook @wirecardgroup.

About Karen Millen:

Karen Millen has over 400 stores and shop-in-shop stores in 63
countries on six continents. The brand is present in the most
prestigious fashion cities, including London, Paris, Madrid, New
York, L. A. and Hong Kong. Over the past five years, the brand has
made a name for itself globally with strong international sales.
Although Karen Millen's roots lie in England, they are known
throughout the world for their attractive clothing tailored to
self-confident women with style and taste. Every single piece from
Karen Millen's collection is individually designed, manufactured and
perfected by their designers in their in-house studio. In this way,
they guarantee first-class quality and attention to detail. From
couture-inspired designs to high-quality, traditional materials -
each Karen Millen garment tells its own story.

Wirecard media contact:
Wirecard AG
Jana Tilz
Tel.: +49 (0) 89 4424 1363
Email: jana.tilz@wirecard.com

Original-Content von: Wirecard AG, übermittelt durch news aktuell