EAMSP kicks off information campaign about digitization in German healthcare sector / Fighting the allergic reaction to anything new with #neuschnupfen (FOTO)

Brussels / Hamburg (ots) -

While online banking, ordering a taxi or doing their weekend
shopping with an app has become commonplace for most Germans, many
remain cautious when it comes to digital health services. In order to
combat this scepticism and to highlight the benefits of digitization
in the healthcare sector - with reference to successful innovation in
other European countries - the European Association of Mail Service
Pharmacies (EAMSP) is launching a new information campaign
"#neuschnupfen" in social media, primarily on Instagram and Facebook,
as well as on around 600 billboards in Berlin.

"With our #neuschnupfen campaign, we are giving a name to a
phenomenon that's frequently observed when it comes to digitization,
i.e. the allergic reaction to anything new," says EAMSP President Max
Müller. "It takes place even though digitization makes healthcare
better, simpler and more secure for everyone," Müller adds. The
information campaign is part of the association's strategy to address
concerns consumers and political actors might have about digital
health services by arousing their curiosity and demonstrating the
benefits of innovation.

The campaign creatively visualizes the fundamental concept of
#neuschnupfen by using several motives designed in an illustrative
style. Based on the motto that "We take the risks and side effects of
digitization away", the campaign by the European online pharmacies
highlights the advantages of their new digital services. The campaign
is designed to familiarize patients with the healthcare sector's
technological progress early on and to involve them in the ongoing
digitization process. The EAMSP campaign is developed and implemented
by Hamburg-based agency denkwerk.

The Association of European Mail Service Pharmacies promotes and
protects the interests of online pharmacies in the European Union,
the EEA countries and Switzerland. It is committed to the free
movement of goods, a greater competition in trade and provides
information on developments in politics, economics and the
pharmaceutical market.

Contact:
European Association of Mail Service Pharmacies (EAMSP)
Feldbrunnenstraße 57
D-20148 Hamburg
Telefon +49 (0)40 33443690
E-Mail info(at)eamsp(dot)org

Büro Brüssel
EAMSP
c/o RPP Group
Rue Guimard 10
B-1040 Brüssel
Belgien
Tel: +32-2-8082624

Original-Content von: European Association of Mail Service Pharmacies (EAMSP), übermittelt durch news aktuell