Anniversary marks record 3.2 billion printed products / Onlineprinters celebrates 15 years of e-commerce (FOTO)

Fürth (ots) -

The Onlineprinters Group celebrates its 15th anniversary with
record breaking production figures: Originally a family-run print
shop, the company has become one of Europe's leading online printers
and produced more than 3.2 billion custom printed products in the
past fiscal year, generating over EUR 200 million annual revenues.
The online print specialist has served more than one million business
customers since it was established. In future, the company will
increasingly focus on data-driven marketing and "one-stop shopping".

"We started out as a printer that did e-commerce; today we are an
e-commerce business that provides print services," Michael Fries, the
CEO of Onlineprinters, describes the company's transformation.
"Onlineprinters was one of the first web shops for printed matter in
Europe and we are the only big online printing company that has
evolved from a traditional print shop. To achieve this, we have
radically changed how we do business, going online from zero to 100
percent.

Consistent internationalisation

During the same period, the online printer has continued to grow
and stepped up its internationalisation efforts. Since 2008, the
company has sold printed products to 30 European countries under the
brand name of Onlineprinters - the sales volume contributed by other
European markets has increased steadily as a result. In 2017, the
online print specialist acquired UK market leader Solopress followed
by the acquisition of Danish online printer LaserTryk, the
Scandinavian market leader, in 2018. "Thanks to our consistent
internationalisation strategy, the Onlineprinters Group is very well
positioned today and is one of the top three online print shops in
Europe," says Christian Würst, the CCO of the Onlineprinters Group.
"We have also become very popular as an employer with more than 1,500
highly qualified employees in Germany, the UK, Denmark and Poland and
we are continuously looking to recruit new talent. For some years
now, we have been offering online marketing traineeships which are in
great demand."

Digital platform

"We were able to successfully harness the disruptive force of the
digital transformation," Fries and Würst point out. "By actively
promoting the structural and cultural change in our company, we have
safeguarded our competitiveness. We continuously innovate our
business, analyse markets, our data and test new technologies. This
enables us to target the right audience by using optimised marketing
campaigns, for example.

Transforming the product-centred business model to a
consumer-centred one is an essential part of this continuous
improvement process. "Running a web shop used as a digital
distribution channel for our own products only is a thing of the
past," Michael Fries explains. "Especially in the field of B2B,
customers must get added value beyond the product purchase," Fries
adds. For this reason, Onlineprinters is currently restructuring its
web shop to become a digital platform which combines marketing, sales
and services that go well beyond buying a printed product with a
mouse click. Thanks to intelligent data linking, customers get
tailored suggestions for additional products and services to
complement their portfolio. "We are integrating more and more
products into our portfolio to become a one-stop provider for printed
advertising material," says Christian Würst, the CCO.

About the company

The Onlineprinters Group is one of the leading online print shops
in Europe. Employing a staff of more than 1,500, Onlineprinters
produced 3.2 billion+ printed advertising products last year. More
than 1,500 print products including business cards, letterheads,
flyers, catalogues, brochures, large-format advertising systems and
more are sold to 1,000,000 customers in 30 European countries through
18 web shops. Internationally, the provider of online print services
is known under the brand name of Onlineprinters. British market
leader Solopress and LaserTryk, the Scandinavian number one, are
members of the Onlineprinters Group.

The video "A look behind the scenes of Onlineprinters":
http://bit.ly/onlineprinters-en-video

Press contact:
Patrick Piecha
Head of Press & Public Relations
press@onlineprinters.com
Tel.: +49 9161 6209807
Mobile: +49 174 30 77 250

Original-Content von: Onlineprinters GmbH, übermittelt durch news aktuell