Thanks to Wirecard, Höflinger Müller is Germany's first bakery chain to launch own mobile payment app

Aschheim, Munich (ots) -

- Bakery Höflinger Müller launches Mobile Payment App from Wirecard,
an offensive to establish cashless payment in its branches
- The solution, which is based in the backend on the boon platform
from Wirecard
drives digitization in the food retail industry in Germany
- The bakery business in Germany records annual sales of more than 15
billion euros

Wirecard, the global innovation leader for digital financial
technology, enables Höflinger Müller bakery chain to offer its
customers payment and pre-order options via smartphone. Since May
2019, initially 90 branches of the chain represented in the greater
Munich area have been connected to the solution. Customers can use it
to pre-order baked goods and pay for their purchases in an
uncomplicated cashless manner. In the long term, Höflinger Müller
will use Wirecard to convert all sales outlets to new digital payment
formats.

There has been a lot of growth in the German mobile payment market
in recent months and years. Innovative payment methods such as
real-time transfers, contactless payment options and mobile payment
methods are increasingly being offered. As of January 2019, one in
four (26 percent of respondents) is already using mobile payment
methods, according to a recent study by the strategy consultancy
Oliver Wyman.

The Höflinger Müller app, which is designed for maximum user
convenience, leads to the nearest branch and enables pre-selection
from the extensive product range with or without registration.
Instead of searching for small change in the physical wallet, the app
user just pays via a deposited credit card, via Google Pay or Apple
Pay. This offers the customer more convenience and saves bakeries
comparatively high transaction costs for the provision of cash.

With Wirecard, Höflinger Müller is converting its backend system
with 190 terminals to cashless payment with state-of-the-art
technologies in the first phase of the project. This makes it
possible for consumers to pay with methods such as Google Pay and
Apple Pay even without using the Höflinger Müller App.

"We want to offer our customers not only high quality and
enjoyment, but also a convenient shopping experience. Today, cashless
payment plays a major role in this. With the help of Wirecard, we are
now in a position to significantly increase the acceptance of these
payment options," says Franz Höflinger, Managing Director of
Höflinger Müller.

"Shopping at the bakery is a classic example that is repeatedly
brought up in discussions about the acceptance of cashless payment.
With the solution which is based in the backend on the boon platform
and is fully integrated into the IT applications of Höflinger Müller,
we have now developed an approach in which cash is no longer needed
and is replaced by a fully digital system. With solutions like these,
we are driving forward the digitization of the food retail industry,"
added Alexander Hahn, Vice President POS Retail Solutions at
Wirecard.

About Wirecard:

Wirecard (GER:WDI) is one of the world's fastest growing digital
platforms in the area of financial commerce. We provide both business
customers and consumers with a constantly expanding ecosystem of
real-time value-added services built around innovative digital
payments by using an integrated B2B2C approach. This ecosystem
concentrates on the areas payment & risk, retail & transaction
banking, loyalty & couponing, data analytics & conversion rate
enhancement in all sales channels (online, mobile, ePOS). Wirecard
operates regulated financial institutions in several key markets and
holds issuing and acquiring licenses from all major payment and card
networks. Wirecard AG is listed on the Frankfurt Stock Exchange (DAX
and TecDAX, ISIN DE0007472060). Visit us on www.wirecard.com, follow
us on Twitter @wirecard and on Facebook @wirecardgroup.

About Höflinger Müller:

Since 2012, Höflinger Müller GmbH and its Managing Director Franz
Höflinger have been on a solid and carefully defined growth course
under the credo "Natural & Truthful". During this time, the
traditional bakery developed into one of the largest bakery chains in
Upper and Lower Bavaria with its own high hygiene and quality control
standards. In addition to a successful branch concept, the bakery has
created a second mainstay on a grand scale: The company's customers
include resale customers such as renowned Upper Bavarian
restaurateurs (Löwenbräukeller, Paulaner am Nockerberg, Tegernseer
Braustüberl) as well as beer gardens, system gastronomy and EDEKA
bakery shops. The annual delivery to the Oktoberfest is another
important source of turnover. Müller Höflinger put special emphasis
on regionality, Bavarian craftsmanship tradition and appealing
variety in its production and product range.

Contact:
Wirecard media contact:
Wirecard AG
Jana Tilz
Tel.: +49 (0) 89 4424 1363
Email: jana.tilz@wirecard.com

Höflinger Müller media contact:
COSCO media
Ulrich Novak
Tel.: +49 175 4149606
E-Mail: unovak@coscomedia.de

Original-Content von: Wirecard AG, übermittelt durch news aktuell