Press Association Rebrands as PA Media as the News Agency Pursues a Digital Future

- The news agency's parent company becomes PA Media Group

- New suite of logos unveiled for the umbrella brand and
PA-branded businesses, including PA Images and PA Training

London (ots/PRNewswire) - The Press Association
(https://www.pressassociation.com/) today rebrands as PA Media as
part of the news agency's wider strategy to target more digital and
non-media customers.

The new name is part of a wider brand refresh across the news
agency's parent company; PA Group becomes PA Media Group, while new
branding is rolled out across the organisation's portfolio of
PA-branded businesses, including PA Images, the commercial picture
arm, and PA Training, which provides courses for journalists and
media professionals.

An in-house team created a new suite of logos for the umbrella
brand, PA Media Group, as well as PA Media, PA Images and PA
Training. Workshops held across the Group at the start of the process
captured staff input which shaped the new designs.

Supporting the wider Group strategy

The new brand structure sees the three PA-branded businesses
positioned alongside five other specialist media companies spanning
data, technology, marketing and communications, all acquired in
recent years as part of an ongoing diversification strategy to reduce
PA Media Group's reliance on the traditional media sector.

Clive Marshall, Chief Executive of PA Media Group, said, "Having a
distinct umbrella brand enables us to better showcase the range of
specialisms within the PA Media Group as we target a broader range of
customers. The new brand structure will also accommodate organic
growth within the organisation, as well as new business
acquisitions."

Updating an iconic news brand for a digital future

The rebrand is the latest phase in the ongoing digital
transformation of PA Media, the Group's flagship news brand.
Established in 1868 to serve regional newspaper proprietors, the
agency's diverse global customer base today includes digital pure
plays, betting websites, out-of-home advertising companies and
corporates.

PA Media's new-look platforms will be the vehicle for more new
products set to launch for media and non-media customers in the
coming months.

The agency moved to digital-first production (https://www.pressass
ociation.com/2017/11/20/pa-advances-newsroom-transformation-launch-en
riched-digital-feeds-customers/) in 2017, introducing Ready, a feed
of ready-to-publish articles aimed at digital publishers, which
combined words, images, video, graphics, social media and more. This
was followed by Now, a multimedia breaking news alerts service.

This year the agency will launch Create, a newswire service
allowing newsrooms to search all PA content and select elements to
tailor their own coverage of developing stories. An updated version
of Mediapoint, PA's news monitoring service aimed at PR and
Communications professionals, will also become available.

Marc Koskela, Head of Marketing at PA Media Group, said, "Our new
branding sets us up well for a digital future. The clean design works
well in a range of digital environments and better reflects the
modern, dynamic business that we are.

"It was important to retain a link to our heritage through the
emphasis on 'PA'. The honeycomb motif invokes the qualities of
creativity, accuracy, immediacy and collaboration that exist within
the wider Group. The hexagon also has a range of strong, design
applications such as watermarks, picture collages, exhibition stands
and much more."

Today's rebrand sees the introduction of a new PA Media Group
website, as well as updated designs across existing digital
properties, including the renamed news agency website.

Notes to Editors

Images to accompany the story can be downloaded here -
https://we.tl/t-E6r1V5wG4W.

About PA Media

PA Media (PA) is the national news agency for the UK and Ireland,
and a leading provider of multimedia content and services.

As the home of the UK's national newswire, PA supplies news to
national, regional and international newspapers, magazines
broadcasters, websites and digital applications.

Established in 1968 as the Press Association, PA has evolved to
serve a broad range of sectors beyond media with tailored, multimedia
content solutions.

PA's products and services span everything from sports data,
hosted live blogs, and social media content to media training, page
production services and TV listings.

www.pa.media

About PA Media Group

PA Media Group comprises a diverse portfolio of specialist media
companies, spanning news & information, technology and communications
services.

Its flagship brand, PA Media, is the UK and Ireland's leading
multimedia news agency. Alongside PA Media, the Group is also the
parent company of EBS, a tv metadata business; Globelynx, a broadcast
technology company; Sticky Content, a digital content agency;
StreamAMG, a video streaming business; and TNR, a broadcast
communications consultancy. It also owns a stake in the financial
news provider, Alliance News, automotive content business, Baize
Group and the social video creation platform, Wochit.

PA Group has 25 shareholders, made up mainly of UK national and
regional newspaper publishers. The largest shareholders include DMGT
plc, News UK plc, Reach plc and UBM plc.

www.pamediagroup.com

ots Originaltext: PA Media Group
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Original-Content von: PA Media Group, übermittelt durch news aktuell