SMACK Communications develops new RKW Group website / Launch of the new corporate website of RKW, one of the world's foremost manufacturers of excellent film solutions (FOTO)

Berlin (ots) -

The new website of the international RKW Group takes a
user-centric approach to meeting individual needs and requirements.
"Our mandate was to create a web presence for RKW with a fresh,
modern look and user-friendly navigation that provides quick access
to the required information," Martin Bruss, Creative Director of
SMACK Communications GmbH says, explaining the objective. Usability
and a positive customer experience therefore were at the heart of the
concept and its implementation.

A central element of the new website, which is currently available
in English and German, is the product finder that will be
systematically expanded by further products. RKW offers a broad
product portfolio, from films for baby diapers and industrial films
through to agricultural films, to an equally broad customer base. "As
a first, the new product finder now enables users to browse the
complete product portfolio of the RKW Group in a user-friendly
interface, filtered either by industries and applications or product
categories. Our aim is to establish the website increasingly as a
sales channel," says Sabine Duddeck, Manager Communications of the
RKW Group, outlining the further plans. As a core part of RKW's
business strategy, sustainability now also features under a separate
heading on the website.

As the lead agency of the RKW Group, SMACK Communications has been
responsible for the group's global branding since late 2015. The
launch of the new corporate website marks an important milestone in
building and developing the corporate brand. "SMACK Communications
has the advantage of combining brand know-how and management
expertise with more than 20 years of digital experience, enabling us
to complete even complex projects very efficiently with a lean team,"
says Regula Bathelt, Managing Director of SMACK Communications GmbH.

In the next development stage, the corporate website of the RKW
Group will be systematically expanded and adapted to other languages.
As well as this, additional regional online sites will be developed
for key markets.

About SMACK Communications

Founded in 1997 by Regula Bathelt and Martin Bruss, the
Berlin-based strategy and communications agency is a pioneer in
integrated communication concepts. The agency specializes in B2B
solutions and-usually in the role as lead agency-supports German
companies in their international marketing activities. Clients
include the RKW Group, SMA Solar Technology, Promerit and the NORMA
Group.

www.smack-communications.com

About the RKW Group

The RKW Group is an independent, privately-owned company and one
of the world´s foremost manufacturers of excellent film solutions.
RKW is the market leader in the areas of hygiene and agricultural
films, films for the beverage industry and packaging for powdery
goods. In addition, the company makes films and nonwovens for medical
applications, for the chemical and converting industries as well as
for the construction sector. In the fiscal year 2018, RKW generated
total sales of EUR 878 million.

www.rkw-group.com

Contact:
SMACK Communications GmbH, Dagmar Thiam Kurfürstendamm 194, 10707
Berlin T +49 (0)30 700 159 531, welcome@smack-communications.com

Original-Content von: SMACK Communications, übermittelt durch news aktuell