Arçelik Calls For Industry to Lead on Plastic Waste at IFA 2019

Arçelik's IFA keynote announces a raft of innovations to benefit
consumers and the environment, calling for cross industry
collaboration to increase the adoption of sustainable technologies
that tackle some of the biggest environmental issues the world is
facing

Berlin (ots/PRNewswire) - Arçelik, parent company to 12 leading
home appliance brands, including two of Europe's largest, Beko and
Grundig, announced at IFA 2019 its commitment to make its microfiber
filtering technology available to competitors in the home appliances
industry. The landmark announcement was made by Arçelik CEO Hakan
Bulgurlu during his keynote address.

The company has developed the world's first washing machine with a
built-in synthetic microfiber filtration system, which is planned to
be rolled out in market in 2020. More than one million of fibers are
flushed down the drain and end up in the oceans after every single
washing load. These microfibers are then swallowed by fish and other
marine animals and have now found their way into our food chain. The
new technology will block 90% of microfibers from entering the water
sources, with the filtration box located in the detergent drawer
filtering the water before discharge.

In his keynote speech Arçelik CEO Hakan Bulgurlu called for closer
industry partnerships and is ready to share its new cutting edge
technology for the greater good. Bulgurlu asserted that humanity
faces a global crisis by damaging and destroying the environment at a
quicker rate than it can regenerate itself. "As a company with a
global footprint, with products and services in 146 countries, we
made it our mission to do everything within our power to make a
change as time is running out in the fight against environmental
disasters, most importantly climate catastrophe. That's why we
believe creating a value through reducing the environmental damage
that we are causing as an industry is a key opportunity we should
seize" Bulgurlu said.

Purpose-driven businesses will always outperform their peers

Bulgurlu stated that consumers are not only actively looking for
products that address these global and environmental issues - they
are willing to pay more for them too. "This reaffirms the idea that
purpose-driven businesses will always outperform their peers in the
long term. At Arçelik, we are committed to building purposeful brands
and strive to differentiate ourselves with products and technologies
that endorse sustainability as we focus on efficient use of resources
and circular economic solutions, such as the microfiber filtration
technology. This technology is one of the most important innovations
to come out of Arçelik and it has the potential to create
far-reaching and significant change in our world. We have made
significant investments in R&D and we are keen on working together
with NGOs, universities and other stakeholders to expand this
project," said Bulgurlu to the audience at IFA on September 7, while
inviting home appliances companies to adopt and embrace this
technology.

Washing Machine Tub

The company has also developed a washing machine tub made of
recycled PET bottles.A total of 25 million PET bottles (250 tons of
plastic) were recycled into washing machine tubs; thus saving 5.7
million kWh energy and preventing 885 tons of CO2 emissions. This
product innovation is already on the market.

Bio Fridge

The bio fridge is another company innovation and is made with
Bio-Based Plastics, Bio-Based Polyurethane insulation material and
Bio-Based composites made of food residue. By increasing the
endurance of materials from soy, eggshells and corn, the carbon
footprint of this bioplastic is 80% lower than conventional plastics
used today.

Recycled fishing nets

Efforts are also being made to reduce marine pollution through the
use of materials from recycled fishing nets. 640,000 tons of fishing
nets and lines are lost every year, and this equipment will continue
to trap marine animals for many decades to come. By upcycling these
old nets together with waste textile fibers, Arçelik creates a
nylon-based composite material with mechanical strength and thermal
resistance, which is used in oven parts. By the end of 2018, 65 tons
of this waste material had been reclaimed and repurposed, and the aim
is to continue expanding the initiative. Products that contain
recycled fishing nets are already on the market.

Solar fridge

Alongside this, Arçelik have focused its R&D efforts around the core
belief that technology should be available to all by announcing its
new Solar Fridge. This new product addresses the electricity crisis
that many countries around the world still face. The off-grid
refrigerator runs on solar power. Powered by DC instead of AC, it has
a lower carbon footprint and higher efficiency than conventional
refrigerators. Switching from alternating current to direct current
could mean lower energy costs, higher energy efficiency and reduced
food spoilage. The product will be ready for serial production early
next year.

IFA 2019 Hakan Bulgurlu keynote speech:
https://m.youtube.com/watch?v=796VACcJ09A

ABOUT ARÇELIK
Founded in 1955, Arçelik has operations in the durable consumer goods
industry with production, marketing and after-sales services. Arçelik
offers products and services in 146 countries with its 30,000
employees, 23 different production facilities in 9 countries (Turkey,
Romania, Russia, China, South Africa, Thailand, Pakistan, India and
Bangladesh), 35 sales and marketing companies all over the world and
with its 12 brands (Arçelik, Beko, Grundig, Blomberg, ElektraBregenz,
Arctic, Leisure, Flavel, Defy, Dawlance, Voltas Beko, Altus) Arçelik
is listed on Istanbul Stock Exchange. www.arcelikglobal.com

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ots Originaltext: Arcelik A.S
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