For the First Time Ever, Fans Can Go Behind the Scenes During Pre-season at FC Barcelona, Thanks to New Exclusive 4-part Series by Beko

Exclusive digital series shines a light on the staff that work
diligently at Ciutat Esportiva to make a healthier lifestyle possible
for the FC Barcelona first team

Istanbul (ots/PRNewswire) - Today, Beko, the leading home
appliance brand in Europe, in partnership with FC Barcelona, will
premiere "Pros Behind The Pros," a 4-part mini-series that takes a
behind-the-scenes look at the hard-working individuals that make it
possible for the first team to lead healthy lifestyles off the pitch
to remain one of the world's top clubs on the pitch.

As FC Barcelona's Exclusive Training Partner, Beko got special
access around Ciutat Esportiva and beyond, to deliver sports fans
with a unique look at the extensive planning and work that takes
place around the training grounds to ensure the team is at peak
performance levels. From the team nutritionists and chefs to the kit
team, to grounds staff, physiotherapists and doctors and onto the
world-renowned La Masia Youth Training Centre, where the focus is on
the next generation of football heroes, Beko will spotlight those who
are the true foundation of the club.

"As an extension of Beko and FC Barcelona's successful 'Eat Like A
Pro' campaign, which aims to help prevent the global epidemic of
childhood obesity by educating and guiding parents and children on
the importance of healthy eating and nutrition by showing what their
heroes eat to perform at their best, Beko got to take this one step
further and offer a unique look behind the curtain," said Zeynep
Yal?m Uzun, CMO at Beko. "We've heard from football heroes like FC
Barcelona star Gerard Piqué, and this time, we're going behind the
scenes, focusing on a diverse mix of professionals behind the
footballers to help inspire people all around the world to live
healthier lives."

Episode 1: Fueling Barca

In episode one, we meet Chef Adrià Ponce, Menu Lead Marta Miguel
and Nutritionist Toña Lizárraga who show us how they juggle keeping
all team members energized and prepped in the crucial pre-season
period. Beko follows them morning to night through a busy double
training session and joins them on the pre-season tour in Japan and
the United States where unfamiliar surroundings provide their own
complications. This episode will air on Thursday, September 19. First
episode is available on https://www.youtube.com/.

Episode 2: Training Days

Ever wondered how intense a FC Barcelona training day can be? We
go behind the scenes on one intense training day at Ciutat Esportiva
from dawn until dusk following the team that put the professional
players through their paces. From coaches to team doctors, everyone
has an insight to share into how what they do directly impacts the
team's performance. We'll see the effect on the pitch as the players
take part in a training session, and later play in the annual
friendly, The Joan Gamper Trophy. This episode will air on Thursday,
September 26.

Episode 3: Dress for Success

In episode two, we meet the FC Barcelona kit team, showing how
they choose, prepare and pack all the technical material that the
players need to keep them focused on the important aspects in
training. It's by no means a simple task as they need to be ready for
any kit requests from any player at any time, ranging from training
shirts, boots, shin pads, and wet weather gear (just in case...).
This episode will air on Thursday, October 3.

Episode 4: Who's Next?

In this final episode, we will shift the focus to the potential
next generation of FC Barcelona heroes at the world renowned La Masia
Youth Training Centre. Beko follows young players of different ages -
boys and girls - throughout their day as they strive to become just
like their heroes - the FC Barcelona First Team. Following in the
footsteps of the professionals before them, we see them as they eat
together with their families at home, take part in regular school
lessons, football training, and even as they begin to mix with the
senior team. This final episode will air on Thursday, October 10.

The series will air on www.YouTube.com/beko.

For more information on Eat Like A Pro, please visit
www.beko.com/eatlikeapro

For more information or imagery, please contact The Beko PR Global
team: BekoMSL@mslgroup.com

ots Originaltext: Beko
Im Internet recherchierbar: http://www.presseportal.de

Contact:
+44 7583 298003

Original-Content von: Beko, übermittelt durch news aktuell