Wirecard launches first fully digital multi-merchant loyalty solution

Aschheim (Munich) (ots) -

- Cross-functional loyalty solution from Wirecard is the first
digital wallet which links payment and loyalty
- Companies can drive additional revenue growth with partners from
multiple industry sectors
- Solution brings real added value for consumers by extending
"earn and burn" offerings
- Wirecard expects strong traction, especially within the airline
sector where they have over 90 clients worldwide
- Service enhancement is expected to drive at least EUR 150
million extra revenue in the next 12-18 months

Wirecard, the global innovation leader for digital financial
technology, continues to expand its value added services portfolio
with the launch of its fully-digital multi-merchant loyalty solution.
With an unique B2B2C approach, the solution supports companies
looking to globally expand their operations and tap into new industry
sectors. By linking loyalty and payment services within a digital
wallet, Wirecard is the first company globally combining these
services fully cross-functionally. This means everything from issuing
and managing branded loyalty cards and apps to managing all wallet
transactions, will be handled by Wirecard. With this, the company
offers airlines and other segments such as retail an all-in-one
service through the Wirecard platform: customizable solutions,
loyalty program support, and payment services integration.

Wirecard expects this unique service enhancement to drive EUR 150
million extra revenue in the next 12-18 months.

The customer journey is as simple as possible: Every time a
consumer pays with a linked payment method, they collect rewards in
the form of points, miles, or any other benefits. Users have more
freedom when redeeming their rewards thanks to this flexibility. End
customers' points can be converted into digital money to make
purchases both online and at point-of-sale across a range of
merchants. At the same time, merchants benefit from the extra revenue
that comes from points being redeemed digitally as a payment method.

To get the most out of the loyalty program, the Wirecard solution
increases the number of possible touch points where users can earn
and redeem points by combining multiple market segments. This kind of
loyalty approach is especially relevant in the airline industry. A
2018 global study by Bond Brand Loyalty found that 50% of consumers
are very satisfied with multi-brand loyalty programs.

"When it comes to loyalty programs, engagement and simplicity are
key. With our flexible loyalty offering, we can involve more
companies on a global scale," commented Jörg Möller, EVP Travel &
Mobility at Wirecard. "As a result, consumers can engage in a larger
loyalty program, which offers them more channels to earn and spend
their rewards around the world, and a seamless loyalty experience. We
are excited to bring modern, innovative loyalty programs to the
market with our new solution and continue to digitalize daily
financial management."

The new solution will be piloted in cooperation with CardGenY, a
London based company which provides digital transformation toolkits
for example for the travel industry. CardGenY customers include a
number of national airlines and McKesson, a Fortune 500 company and a
global leader in healthcare products. Through this cooperation,
Wirecard and CardGenY can provide loyalty program operators with
customizable and digital-first solutions.

"Loyalty and rewards is in our DNA - together with Wirecard, we
are able to combine fully digital payment capabilities with a
first-class loyalty management platform and points engine to support
simple to complex programs. We are excited about enabling merchants
to widen their reach and customer engagement and generate new revenue
beyond their core business", said Peter Marriott, Co-Founder of
CardGenY.

The Customer Journey of the new loyalty solution is shown in this
video: https://www.youtube.com/watch?v=uMfQTAw61m4

About Wirecard:

Wirecard (GER:WDI) is one of the world's fastest growing digital
platforms in the area of financial commerce. We provide both business
customers and consumers with a constantly expanding ecosystem of
real-time value-added services built around innovative digital
payments by using an integrated B2B2C approach. This ecosystem
concentrates on the areas payment & risk, retail & transaction
banking, loyalty & couponing, data analytics & conversion rate
enhancement in all sales channels (online, mobile, ePOS). Wirecard
operates regulated financial institutions in several key markets and
holds issuing and acquiring licenses from all major payment and card
networks. Wirecard AG is listed on the Frankfurt Stock Exchange (DAX
and TecDAX, ISIN DE0007472060). Visit us on www.wirecard.com, follow
us on Twitter @wirecard and on Facebook @wirecardgroup.

Contact:
Wirecard media contact
Wirecard AG
Jana Tilz
Tel.: +49 (0) 89 4424 1363
Email: jana.tilz@wirecard.com

CardGenY media contact:
CardGenY
Peter Marriott
Tel.: +44 (0) 7426 334 042
Email: peter.marriott@cardgeny.com

Original-Content von: Wirecard AG, übermittelt durch news aktuell