New Flowerbomb Campaign with Anya Taylor-Joy as the Premiere Ambassadress

Paris (ots/PRNewswire) - Fashion artists Viktor&Rolf unveil a brand new campaign
for their iconic flagship Flowerbomb fragrance featuring Anya Taylor-Joy as the
inaugural ambassadress of the Flowerbomb franchise.

Launched in 2005, Flowerbomb is the iconic, transformative olfactory potion that
with its profusion of flowers has the power to make everything seem more
positive. An ode to femininity that has the power to transform the negative into
the positive, Flowerbomb transcends the traditional traits of a scent and is
rather an experience; a modern flower power exuding an air of opulence, with
rich, meticulously layered notes that become one with she who wears it.

Wearing a custom Haute Couture gown designed by Horsting and Snoeren, and
inspired by Viktor&Rolf's Cutting Edge Couture collection, the actress
hypnotically transforms from woman to floral goddess right before the eye in a
surreal and empowering transformation from within the Flowerbomb bottle as it
opens, to reveal that anything is possible. Created by Inez Van Lamsweerd &
Vinoodh Matadin - photographers, directors and long-term friends and
collaborators of Viktor&Rolf - the film presents a meticulous and audacious
tableau as is signature for the creative duo as they boldy experiment with
digital technology and animation. We see Taylor-Joy in a uniquely other frame in
the print campaign - her enigmatic spirit captured in the striking, modern
portrait - her face partially obscured by a whisper of blush tulle. The image
harkens Flowerbomb's original campaign - unexpected, ethereal, and mysterious -
embodying the essence of Flowerbomb's intent: the power to transform anything
into something positive - a new kind of flower power.

"We have an ongoing love affair with Flowerbomb, our first fragrance. To see the
spirit continue to bloom bigger with the passage of time is really a tribute to
our constant belief in positivity and transformation - to share that message and
watch it spread brings so much joy. Anya fits so perfectly with our vision as
she is so passionate about the joy of her art. She perfectly embodies the
message we want to share - she is sensual, mysterious and powerful at once. Anya
reflects the determined, outspoken and self-aware woman impeccably. She's ever
evolving and transforming in her roles and in her life," said Horsting and
Snoeren.

Multi-dimensional on and off screen, Taylor-Joy first appeared sensual and
provocative in the Flowerbomb Midnight campaign revealed in February 2019.
Today, with Flowerbomb, she further shows her uniquely versatile look, embodying
the universal spirit of the Flowerbomb fragrances.

Created by acclaimed cast of iconic perfumers Domitille Michalon-Bertier, Carlos
Benaïm and Olivier Polge, Flowerbomb's timeless floriental, gourmand notes
remain its signature scent featuring definitive notes of sambac jasmine flowers,
freesias, cattleya orchids and centifolia roses in the most addictive bouquet,
linked to a provocative accord of bold patchouli and sweet Vanilla. Flowerbomb's
sparkling, multifaceted diamond-grenade bottle is an empowering symbol and
keepsake wrapped in its alluring, delicate blush packaging embossed with the
iconic Viktor&Rolf black seal and impressive grosgrain ribbon that have been
woven into the fragrance's life.

The Flowerbomb print and digital campaign is revealed worldwide from today.

Video: https://mma.prnewswire.com/media/1076402/Viktor_and_Rolf_Flowe
rbomb.mp4
(https://mma.prnewswire.com/media/1076402/Viktor_and_Rolf_Flowerbomb.mp4)
Logo:
https://mma.prnewswire.com/media/813293/Viktor_and_Rolf_Logo.jpg
Photo: https://mma.prnewswire.com/media/1076396/Anya_Taylor_Joy___Flo
werbomb_Ambassadress.jpg (https://mma.prnewswire.com/media/1076396/Anya_Taylor_J
oy___Flowerbomb_Ambassadress.jpg)

Contacts: Talia Hazout, talia.hazout@loreal.com

Contact:

+33 1 49 64 18 09

Additional content: https://www.presseportal.de/pm/120996/4491705
OTS: Viktor & Rolf Fragrances

Original-Content von: Viktor & Rolf Fragrances, übermittelt durch news aktuell