City Leisure Group - 'THIS IS HOLLAND' Takes a Flight to China

Amsterdam (ots/PRNewswire) - After 2 successful first years, the immersive
experience 'THIS IS HOLLAND' sets foot in China, where they will be one of the
representatives of Dutch business and culture at the 'Impressions of Holland
Center' initiative located in the Zhengpu Port New District, on the Yangtze
River near Nanjing. The project will showcase the strength of the Netherlands
including famous and familiar Dutch highlights, giving the Chinese residents and
visitors alike an opportunity to explore these within their own country.

THIS IS HOLLAND

Since the beginning of 2018, Amsterdam is enriched with the visitor experience
'THIS IS HOLLAND.' Throughout the 45-minute experience, the culture of the
Netherlands is explained, concluding with a unique flying theater show, soaring
over 22 iconic landmarks of the country filmed from a birds-eye perspective. The
UNESCO World Heritage sites of the Netherlands are highlighted during the
experience. THIS IS HOLLAND received 180,000 visitors in 2018 and 281,000
visitors in 2019, together with a high appreciation rate on TripAdvisor, Google
and Get Your Guide.

The experience in China is an exact copy of their forerunner in Amsterdam, yet
will be adapted slightly to accommodate a different language and a larger
audience. Therefore, the capacity of the experience will be doubled. Frankwin
van Beers, Managing Director of 'THIS IS HOLLAND,' stated: "The international
interest in 'THIS IS HOLLAND' validates the success of the concept. To be
recognized as an important brand of Dutch culture and tourism only two years
from our first flight, is something our team and partners are very proud of."

MaAnShan's Zhengpu Port New District Project at Wellness Cove

The Chinese version of 'THIS IS HOLLAND' will be opened 45km south of Nanjing
which is home to the Zhengpu Port New District Project, a special economic zone
designated as a destination Wellness Cove on the Yangtze River. "We are very
pleased and proud to have 'THIS IS HOLLAND' included in our 'Impressions of
Holland Center' in MaAnShan to showcase the strengths and specific
characteristics of the Netherlands to the Chinese people," said Aalt Dijkhuizen,
co-director of the Holland Center. This landmark project is derived from the
joint-statement between China and the Netherlands to embrace and celebrate more
Sino-Dutch trade and investments. The initiative focusses on four basic elements
of wellness: Food & Health, Mental Wellness, Social Connection and Sport &
Fitness, which will be showcased by iconic Dutch brands.

The first phase is still under construction in which 'CORPUS World Wide' is
currently being built and meanwhile the second phase is in the preparation-stage
with an additional 20km2. The second phase includes the 'THIS IS HOLLAND'
experience, an outdoor art exhibition by XSAGA, and many more to follow. Patrick
Roubroeks, CEO of XSAGA, mentions the following: "Culture is the most
international language and therefore goes beyond boundaries. We are excited to
present the best examples of Dutch culture in this international co-production!"

City Leisure Group

The 'THIS IS...' brand is owned by a group of companies forming the City Leisure
Group Holding (CLG), who will also operate and invest in the China expansion of
'THIS IS HOLLAND.' Due to the validated success in the Netherlands, the 'THIS
IS...' brand is working on international expansion to various other major
metropolitan cities. Magnús Magnússon, Chairman of the Board of CLG, commented:
"We are proud of 'THIS IS HOLLAND' and their operational results and how the
concept has proven itself to be worthy of international expansion. We are
excited to invest in the following steps, of which China is a great
opportunity." This expansion will be carried out with the same trusted partners
that, together with CLG, have created the original 'THIS IS HOLLAND' experience.

This is City Attractions (TICA) is a participation of City Leisure Group and is
a Dutch based company that develops high-end, stand-alone attractions in city
centers on a global scale. By using state of the art rides, themed experience
design, storytelling and local relevant content TICA provide visitors an
excited, educational and overall unique experience.

Contact:

juul@ti-ca.com
+316-23841653.

Additional content: https://www.presseportal.de/pm/140490/4497356
OTS: This is City Attractions (TICA)

Original-Content von: This is City Attractions (TICA), übermittelt durch news aktuell