Wirecard delivers on the future of retail with a digitized in-store shopping experience

Aschheim (Munich) (ots) -

- The 360° Retail Experience meets the demand of modern shoppers who expect more
tech to enhance
their in-store experience
- Shoppers can personalize items, share on social media, explore products, and
checkout via an
interactive screen

Wirecard, the global innovation leader for digital financial technology,
continues to push the boundaries of the customer experience in retail with the
new 360° Retail Experience, a prototype of an interactive in-store screen with
integrated payment technology. Wirecard's Innovation Lab has introduced the
retail solution to meet the demands of modern shoppers: A recent
Wirecard-commissioned global survey
(https://www.wirecard.com/knowledge-hub/insights/global-consumer-report) found
that a majority of shoppers are ready and waiting for retailers to implement
innovative payment methods and in-store technologies to enhance their shopping
experience.

The 360° Retail Experience is a multi-touch screen equipped with capacitive
object recognition: the shopper can take an item from the store, for example a
sneaker, place it on the screen, and be presented with various features
including hyper-personalization, social media sharing, and instant checkout. The
screen combines the digital must-have that today's consumers seek, with an
entirely in-store experience that brick and mortar retailers benefit from. The
possibility to checkout via app or mobile site, which can be tailored to the
retailers' preference, and then have the item delivered to a preferred location,
gives shoppers a unified commerce experience: a fully digital online checkout
carried out in-store, where the shopper can touch and feel the product before
buying it.

"Shoppers want more cutting-edge tech, and retailers want to delight shoppers
while bringing them back into stores," commented Jörn Leogrande, EVP Wirecard
Labs, "The 360° Retail Experience delivers on both of these needs: customers can
see products in person, while enjoying all the benefits technology brings to the
retail experience including a quick, fully digital checkout. We see the 360°
Retail Experience and similar solutions becoming widespread in the very near
future, and we are excited to be at the forefront of this customer experience
revolution."

About Wirecard:

Wirecard (GER:WDI) is one of the world's fastest growing digital platforms in
the area of financial commerce. We provide both business customers and consumers
with a constantly expanding ecosystem of real-time value-added services built
around innovative digital payments by using an integrated B2B2C approach. This
ecosystem concentrates on the areas payment & risk, retail & transaction
banking, loyalty & couponing, data analytics & conversion rate enhancement in
all sales channels (online, mobile, ePOS). Wirecard operates regulated financial
institutions in several key markets and holds issuing and acquiring licenses
from all major payment and card networks. Wirecard AG is listed on the Frankfurt
Stock Exchange (DAX and TecDAX, ISIN DE0007472060). Visit us on
www.wirecard.com.

Wirecard media contact:

Wirecard AG
Jana Tilz
Tel.: +49 (0) 89 4424 1363
Email: jana.tilz@wirecard.com

Additional content: https://www.presseportal.de/pm/15202/4538111
OTS: Wirecard AG
ISIN: DE0007472060

Original-Content von: Wirecard AG, übermittelt durch news aktuell