Hisense Reveals Design of First Mobile Phone to Incorporate mirasol Displays

Barcelona, Spain (ots/PRNewswire) -

- Ultra Low-power Handset to Begin Shipping in China in 2008 -

Qualcomm MEMS Technologies, Inc., a wholly owned subsidiary of
Qualcomm Incorporated (Nasdaq: QCOM), and Qingdao Hisense
Communication Co., Ltd. (HCC), today announced the design
specifications of the much anticipated Hisense C108 mobile phone that
will become the industry's first handset with Qualcomm MEMS
Technologies' mirasol(TM) display. The product, which will begin
shipping in 2008 to China and emerging mobile markets, will be on
display Feb. 11-14 at the Mobile World Congress 2008 conference in
Qualcomm's booth, located in Hall 8, Booth B53.

The Hisense C108 mobile phone is a lightweight, low-power,
candy-bar style handset that weighs less than a quarter pound (80
grams). The C108, based on Qualcomm's QSC6010(TM) chipset, uses the
1.2-inch mirasol display that features a resolution of 130 ppi (128 x
96 pixels). The mirasol display functions as the main display of the
phone, showing such things as text messaging, phone book entries,
time, date and other important information. The phone also supports
multiple languages and has 32 Mb ROM and 8 Mb RAM.

"We are pleased to announce the first mirasol-enabled handset
with Hisense," said Jim Cathey, vice president of business
development for Qualcomm MEMS Technologies, Inc. "The mirasol display
is a key enabler of the C108 handset's low-power capabilities,
extending consumers' usage time between charges and allowing them to
expand their use of mobile phone services."

As one of China's top electronics manufacturers, Hisense has
in-depth experience in developing cutting edge technology for
international markets such as Europe, the Americas, South Asia and
Africa. In addition, Hisense has worked with leading consumer
electronics companies such as Sony, Philips, Sharp, HP, LG, Sanyo and
Siemens.

"The Hisense C108 will serve as our entry point into new markets
with a competitive mobile phone offering," said Shi Yongchang,
general manager of Qingdao Hisense Communication Co., Ltd. "As mobile
phones become the primary method of communications in these emerging
markets, consumers will continue to look for new innovations that
enhance their mobile experience. We are confident that consumers will
find value in the benefits of mirasol displays and view it as a
strategic advantage that sets us apart from our competitors."

With the use of Qualcomm MEMS Technologies' innovative mirasol
display, Hisense will provide consumers with the added value
propositions of superb viewing quality and more "on" time, giving
users more usage per charge. Operators can appreciate the value of
having their services and features viewable in more hours of the day
as this increases their available revenue time. The more the phone is
on and viewable, the more value-added services and features can be
delivered to the customer base.

Based on a reflective technology called interferometric
modulation (IMOD), mirasol displays harness ambient light and require
no backlighting, thereby consuming significantly less power. The
reflective mirasol display also automatically scales to the
surrounding lighting conditions, allowing users to see their content
in almost every environment, even bright sunlight. To learn more
about mirasol displays, visit www.mirasoldisplays.com.

About Hisense

Qingdao Hisense Communication Co., Ltd. (HCC) is a subsidiary of
Hisense Company Limited. As a pivotal player of the 3C industrial
pattern designed by Hisense Group, HCC endeavors to contribute to the
fast development and prosperity of the Hisense communications
business unit. Currently, HCC's strong capabilities in product
planning and marketing have made it an outstanding representative in
the Chinese mobile terminal industry. In the years to come, Hisense
will continue to expand its international presence and strengthen its
brand reputation.

About Qualcomm MEMS Technologies, Inc.

Qualcomm MEMS Technologies, Inc. has developed the industry's
first MEMS display for mobile devices - a true technological
innovation that offers low power consumption and superb viewing
quality in a wide range of environmental conditions, including bright
sunlight. Based on a reflective technology, Qualcomm's mirasol
displays require no backlighting and therefore consume significantly
less power than standard displays in portable devices. The display
works by reflecting light so that specific wavelengths interfere with
each other to create color. The phenomenon that makes a butterfly's
wings shimmer is the same process used in Qualcomm's mirasol
displays. Using advanced MEMS technologies, mirasol displays support
Qualcomm's overall innovation strategy of increasing the capability
of mobile devices while minimizing power consumption. Qualcomm MEMS
Technologies, Inc. is headquartered in San Diego, Calif., with
offices in San Jose, Calif. and Hsinchu, Taiwan.

About Qualcomm Incorporated

Qualcomm Incorporated (www.qualcomm.com) is a leader in
developing and delivering innovative digital wireless communications
products and services based on CDMA and other advanced technologies.
Headquartered in San Diego, Calif., Qualcomm is included in the S&P
500 Index and is a 2007 FORTUNE 500(R) company traded on The Nasdaq
Stock Market(R) under the ticker symbol QCOM.

Qualcomm is a registered trademark of Qualcomm Incorporated.
QSC6010 is a trademark of Qualcomm Incorporated. mirasol is a
trademark of Qualcomm MEMS Technologies, Inc. All other trademarks
are the property of their respective owners.

Qualcomm Contacts:
Richard Tinkler, Qualcomm Europe
Phone: +44-208-466-0874
Email: rtinkler@qualcomm.com
Hisense Contact:
Liu WenQiong
Phone: +86-532-80878447
Email: liuwenqiong@hisense.com
Web site: http://www.qualcomm.com
http://www.mirasoldisplays.com

ots Originaltext: Qualcomm Incorporated
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$story.getcontactHeadline()
Richard Tinkler, Qualcomm Europe, +44-208-466-0874,
rtinkler@qualcomm.com; Liu WenQiong, Qingdao Hisense Communication
Co., Ltd., +86-532-80878447, liuwenqiong@hisense.com