Atmel's AVR XMEGA Wins EDN China Innovation Award

Shenzhen, China, November 7 (ots/PRNewswire) -

- Ultra low power AVR XMEGA - voted leading microprocessor

Atmel(R) Corporation (Nasdaq: ATML), received a leading product
accolade in the prestigious Electronic Design News (EDN) China
Innovation Awards 2008.

Atmel's highly successful AVR(R) picoPower(TM) 8/16-bit
microcontroller, XMEGA(TM), won a leading product award in the
Microprocessor and DSP category. Utilizing second generation
picoPower technology, XMEGA is the only family of Flash
microcontrollers offering true 1.6V operation. The ultra low power
consumption is combined with fast 12-bit analog functions, a DMA
controller and an innovative event system. With eight routing
channels to route direct communication between on-chip resources like
ADC, Memory, I/O, timers and comparators the event system reduces the
CPU active time by as much as 98%.

Products were assessed and selected by a panel of EDN China
judges, consisting of industry experts and specialists from China's
leading OEM companies, academic institutes, universities and EDN
China's editorial board. Readers and registered users of EDN China
were invited to vote for the winners in nine categories.

Commenting on winning the award, Ingar Fredriksen, Atmel's
director of AVR product marketing, said, "We are very proud that, for
the third year in a row, one of our product offerings has received
industry recognition from EDN China. It is particularly pleasing that
members of China's electronic design community have selected XMEGA
for this prestigious award. It is not only a reflection of the
quality of the product and the world class capabilities of our
engineers but it also validates Atmel's business strategy in China."

"We always strive to provide our clients with integrated
solutions to help simplify their designs. With a modern AVR CPU,
Atmel is capable of serving both the 8- and 16-bit microcontroller
market. Many competitors are forced to offer 32-bit solutions since
their old 8- or 16-bit CPU often do not meet customers'
requirements," Fredriksen added. "This EDN China Innovation Award
endorses Atmel's leadership in the development and fabrication of
advanced semiconductor solutions."

About the Award-Winning XMEGA

The XMEGA microcontrollers range from 16 to 384 KB of Flash and
44- to 100-pin packages. They operate from 1.6V to 3.6V and achieve
up to 32 MIPS at 32 MHz. The XMEGA devices are general purpose
microcontrollers well suited for a variety of applications including
audio systems, ZigBee(R), power tools, medical, board controllers,
networking, metering, optical transceivers, motor control, white
goods and any battery powered product.

Atmel's picoPower technology already used in megaAVR(R) products,
is recognized as a market leader in ultra low power. With AVR XMEGA,
using second generation picoPower, battery life is further increased
by additional features like true 1.6V operation and a combined
Watchdog Timer- and Brown-Out-Detector current consumption of only 1
uA.

The 8-bit AVR CPU is designed for high-level languages like C. It
has 16- and 32-bit arithmetic support and 16- and 24-bit memory
pointers. Single cycle operation and 32 working registers connected
to the Arithmetic Logic Unit makes AVR more efficient than other
CPUs.

Like a reflex in the human body, the innovative XMEGA Event
System enables inter-peripheral communication without CPU or DMA
usage. This ensures 100% predictable and short response time.

The XMEGA provides leading analog performance, its
Analog-to-Digital Converter has 12-bit resolution and provides up to
two million samples per second with hardware support for oversampling
to increase resolution to 16 bits without extra cost.

XMEGA has a hardware crypto engine that supports Advanced
Encryption Standard (AES) and Data Encryption Standard (DES). The
fast crypto engine increases encrypted communication speed from
10kbps to 2Mbps compared to software solutions.

Information:
http://www.atmel.com/products/AVR/default_xmega.asp

About Atmel

Atmel is a worldwide leader in the design and manufacture of
microcontrollers, advanced logic, mixed-signal, nonvolatile memory
and radio frequency (RF) components. Leveraging one of the industry's
broadest intellectual property (IP) technology portfolios, Atmel is
able to provide the electronics industry with complete system
solutions focused on consumer, industrial, security, communications,
computing and automotive markets.

(C) 2008 Atmel Corporation. All rights reserved. Atmel(R), Atmel
logo and combinations thereof, Everywhere You Are(R), AVR(R) and
others are registered trademarks, XMEGA(TM), picoPower(TM) and others
are trademarks of Atmel Corporation or its subsidiaries. Other terms
and product names may be trademarks of others.

Press Contact:
Helen Perlegos, Public Relations
Tel: +1-408-487-2963, Email: hperlegos@atmel.com
Asia Press Contacts:
Claire Walker / Karrie Lee, Techworks Asia Ltd.
Tel: +852-2525-8186
Email: claire@techworksasia.com / karrie@techworksasia.com

ots Originaltext: Atmel Corporation
Im Internet recherchierbar: http://www.presseportal.de

Contact:
Press, Helen Perlegos, Public Relations of Atmel Corporation,
+1-408-487-2963, hperlegos@atmel.com; or Asia Press Contacts, Claire
Walker, claire@techworksasia.com, or Karrie Lee,
karrie@techworksasia.com, both of Techworks Asia Ltd.,
+852-2525-8186, for Atmel Corporation