John Carapella joins iPharro as President and Co-Managing Director and establishes US-based subsidiary

New York (ots) - iPharro Media, the German-based leader in video
fingerprinting content identification solutions, announced today that
John Carapella has joined the company as President and Co-Managing
Director. He is responsible for establishing iPharro's US-based
operations and leading the efforts to introduce its cutting edge
solutions to the America's digital media Industry.

"I am delighted to have John on board and at the helm of iPharro
Americas," said Joshua Cohen, CEO of iPharro. "With his tremendous
energy level and enthusiasm, unique experience in the media and
computer graphics industry, and proven track record as a successful
executive, John will be indispensible in helping to guide iPharro's
future growth & development in America and the rest of the world. "

For Carapella, the implications of iPharro solutions in the
marketplace are clear: "Content owners need to know where their
content is and how it is being viewed. MediaSeeker-iPharro's
patent-pending digital video fingerprinting technology-serves this
critical requirement," he said "After examining the technology,
company heritage, and market-place readiness, it became clear to me
that iPharro is well-positioned to address these vital issues."

Carapella comes to iPharro with over 30 years of industry
experience, holding senior level management positions with
Hewlett-Packard, Sun Microsystems, and Alias |Wavefront, Silicon
Graphics, Softimage, Microsoft and Avid Technology. He has founded
and built software companies in both North and South America,
including: Tantrum Entertainment, which created and marketed
electronic games, Krismark, which specialized in printing and image
processing and most recently, Fission Software, specializing in
broadcast automation.

About iPharro

Based in Darmstadt, Germany, iPharro Media GmbH, a spin-off of
Germany's prestigious Fraunhofer Institute for Computer Graphics, is
on the forefront of digital asset management innovation, enabling
broadcast, web companies and other content businesses along every
step of the media value chain to identify, monetize, and protect
video content. The company's past and present customer base includes
category leaders such as Nielsen Media Research, ZDF - one of
Europe's largest television broadcasters, and the Media Development
Authority in Singapore. For further information on iPharro's
technology including AdMon, our 'New Commercial Identification'
software, please visit www.ipharro.com

Originaltext: iPharro Media
digital press kits: http://www.presseportal.de/pm/75764
press kits via RSS: http://www.presseportal.de/rss/pm_75764.rss2

Contact:
Adriana Andreeva
iPharro EMEA External Relations
(646) 213 0007
+49 (0) 6151 8509 110
a.andreeva@ipharro.com

Mark Devins
iPharro North America Director of Business Development
(603) 978 2864 m.devins@ipharro.com