NTT Electronics Full HD H.264 Codec Selected for HD Coverage of 2010 FIFA World Cup

Tokyo (ots/PRNewswire) -

NTT Electronics Corporation, headquartered in Yokohama City in
Japan's Kanagawa Prefecture (hereafter, NTT Electronics) is pleased
to announce that its "HV9100 Series" AVC/H.264 HDTV/SDTV
encoder/decoder have been selected by Sentech, a state-owned
communication service company in the Republic of South Africa, as the
codec equipment to be used for HD coverage of the 2010 FIFA World Cup
South Africa(TM). The operation of a broadcast transmission system
using the HV9100 Series was started in the FIFA Confederations Cup
2009, which opened on June 14, 2009, as a precursor to the 2010 FIFA
World Cup South Africa(TM).

(Photo: http://www.newscom.com/cgi-bin/prnh/20090826/HKW001 )

In the 2010 FIFA World Cup South Africa(TM), the satellite
communications of Sentech will be used for coverage of video from
each stadium to the International Broadcast Center (IBC), which is
the base for broadcasters from around the world. The NTT Electronics
HV9100 Series will be installed (system integrated by Comscience) in
all 10 stadiums in various regions of the Republic of South Africa
where games will be held, and will be used by Sentech for
contribution feeds to the IBC.

"The MPEG-2 format will be used in the 2010 FIFA World Cup, but
we will also make use of the AVC/H.264 format in the future. The NTT
Electronics HV9100 Series meets our needs in that it is compatible
with both MPEG-2 and AVC/H.264," said Mr. Allan Bester, Executive
Network Services of Sentech. "The HV9100 Series is also compatible
with the 4:2:2 Profile, allowing us to distribute high-definition
video of Africa's first FIFA World Cup in 2010. In addition, the
HV9100 Series has already demonstrated outstanding performance in
sporting events around the globe such as the Beijing Olympics and
thus, we are confident that it will also contribute to high quality
video transmission of the FIFA World Cup. Viewers will be able to
enjoy full HD coverage from the stadiums."

The HV9100 Series supports both HD (1080i / 720p) and SD (480i /
576i). It additionally supports, optionally, up to 16 channels of
audio input capability and an IP interface. The HV9100 Series gained
a great deal of attention right after its release in January 2008,
and has already been selected by many broadcasting stations with a
broad use ranging from domestic station content transmissions to
contributions or distributions in Japan, North America, Europe and
Brazil.

About Sentech

Sentech is a leader in converging communications, bringing
cost-effective and cutting-edge solutions to consumers and companies.
The company's wide range of products and services includes broadcast
signal distribution across the country, international telephony,
broadband multimedia, and value-added services.

For more information, please visit: http://www.sentech.co.za/

About Comscience

Comscience is a South African owned Broad Base Black Economic
Empowerment (BBBEE) company that specializes in turnkey solutions for
satellite communication systems. The company staff is factory trained
and provides local systems design, integration, commissioning,
managed services and support services. The company is a stocking
distributor for the leading manufacturers of satellite equipment in
the world and is a factory authorized repair centre for the products
distributed.

For more information, please visit: http://www.comscience.info/

About NTT Electronics Corporation

NTT Electronics is a market leader in the fields of digital
video, photonics and broadband networking. As a member of the NTT
Group, one of the world's leading telecommunications companies, NTT
Electronics develops and supplies LSI devices and equipment
incorporating superior, state-of-the-art technology for video
processing and communications. The company's video compression
technologies are adopted by many broadcasting stations and are highly
rated in both domestic and overseas markets. Under the slogan of
"Creator of Real High Definition," the company has been strongly
supporting broadcasting stations to enable the transmission, editing
and broadcasting of high-quality videos.

For more information, please visit: http://www.nel-world.com/pr

For Further Information
NTT Electronics Corporation Press Office
Fleishman-Hillard Japan, Inc.
Tel: +81-33-524-4621
Fax: +81-33-524-4602
Email: naureen.kazi@fleishman.com
NTT Electronics Corporation
Codec System Solutions
Overseas System Business Division
Tel: +81-45-414-9180
Fax: +81-45-453-9710
Email: mm_i@yoko.nel.co.jp

ots Originaltext: NTT Electronics Corporation
Im Internet recherchierbar: http://www.presseportal.de

Contact:
NTT Electronics Corporation Press Office, Fleishman-Hillard Japan,
Inc., +81-33-524-4621, fax, +81-33-524-4602,
naureen.kazi@fleishman.com ; NTT Electronics Corporation, Codec
System Solutions, Overseas System Business Division, +81-45-414-9180,
or fax, +81-45-453-9710, mm_i@yoko.nel.co.jp; Photo:
http://www.newscom.com/cgi-bin/prnh/20090826/HKW001