BASF Podcast: Achieving Climate Protection with Eco-efficiency

Ludwigshafen (ots) - In this podcast you will learn how the
eco-efficiency analysis helps you to determine how you can reduce the
consumption of energy and materials and how to minimize greenhouse
gas emissions.

Every product leaves some ecological traces behind. But how can
you record all of the relevant ecological criteria involved in the
production and use of a product? This is a question that BASF has
already been working on for many years, and it has developed its own
so-called eco-efficiency analysis for this purpose. The results help
you to determine how you can reduce the consumption of energy and
materials and, for example, how to minimize greenhouse gas emissions.
In order to show the contribution the complete group is making to
climate protection, BASF was the first company in the world to
present a comprehensive Corporate Carbon Footprint, which now has
been updated. The bottom line is that when BASF products are used,
they save more than three times as much CO2 as is released by all the
BASF products during their production and disposal.

Listen to the audio reportage with Dr. Ulrich von Deessen (BASF
Climate Protection Officer and Head of BASF Environment, Health and
Safety Competence Center), Dr. Peter Saling (Head of Eco-Efficiency
Analysis Department at BASF), Ed Madzy (Director of Environmental
Health and Safety at BASF North America), Sonia Chapman (Espaço ECO,
São Bernardo do Campo, Brazil).

BASF Corporate Communications started a regular bilingual Podcast
service in April 2007 to report on BASF's innovations and research
and development activities in an easy-to-understand, informative and
entertaining way.

Podcast Chemistry of Innovations, English editions:
http://www.basf.com/podcast

Direct subscription via RSS-Feed or iTunes (search for "basf"):
http://corporate.basf.com/en/podcast/innovation.xml

More information:
BASF Climate Protection
http://www.basf.com/climate_protection

BASF Corporate Carbon Footprint
http://www.basf.com/group/corporate/de/sustainability/environment/cli
mate-protection/carbon-balance

Solutions for global challenges - Energy & Climate Protection
http://www.basf.com/climate

Sustainable Development at BASF
http://www.basf.com/group/sustainability_de/index

More podcasts:
Podcast - The Chemical Reporter: http://www.basf.com/podcast
In these entertaining weekly episodes our Chemical Reporter answers
questions on Chemistry in our everyday life. This week's edition: How
does the non-stick surface in a pan work?
RSS-subscription: http://corporate.basf.com/en/podcast/reporter.xml

The use of the audio material is royalty-free when naming the
source. We appreciate information on the use to podcast@basf.com

BASF is the world's leading chemical company: The Chemical
Company. Its portfolio ranges from chemicals, plastics and
performance products to agricultural products, fine chemicals as well
as oil and gas. As a reliable partner BASF helps its customers in
virtually all industries to be more successful. With its high-value
products and intelligent solutions, BASF plays an important role in
finding answers to global challenges such as climate protection,
energy efficiency, nutrition and mobility. BASF posted sales of more
than EUR62 billion in 2008 and had approximately 97,000 employees as
of the end of the year. BASF shares are traded on the stock exchanges
in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information
on BASF is available on the Internet at www.basf.com.

Originaltext: BASF SE
digital press kits: http://www.presseportal.de/pm/16344
press kits via RSS: http://www.presseportal.de/rss/pm_16344.rss2
ISIN: DE0005151005

Editorial contact:
For the UK:
BASF plc
Chris Wilson
Corporate Communications
Phone: +44-161-488-5616
Fax: +44-161-488-4133
E-Mail: chris.wilson@basf.com

For the US:
BASF Corporation
Betsy Arnone
Corporate Communications
Phone: +1 973 245-7865
Fax: +1 973 245-6714
E-Mail: betsy.arnone@basf.com

For Europe:
BASF SE
Rainer Mueller-Mueffelmann
Corporate Innovation Communications
Phone: +49 621 60-41040
Fax: +49 621 60-20548
E-Mail: podcast@basf.com