Green Leader - Aldemar Hotels & Spa with ten years of own environmental strategy

Berlin (ots) - Leading Greek hotel group started in 2000 corporate
social responsibility program

Leadership in Green Hospitality - The eight Aldemar Hotels on
Crete, Rhodos and West Peloponese strengthens their environmental
strategy. Since 2000, the corporate social responsibility program
'Mare Verde' is part of total quality management. The private owned
first class and luxury hotel group invest every year in new solar
panels, water cleaning, recycling systems and organic food.

"It's a honour to us to title Aldemar Group as leading Green
Hospitality hotel company," Owner and President Dr. Nikolaos S.
Angelopoulos said. The environmental balance is impressive. 85% of
heat water needed in the hotels is made by solar energy. Energy
consumption could be reduced by 40%. Fresh water consumption has been
reduced by 35% via reprocessing. Nearly 25% of needed fruits and
vegetables are from own organic farming.

"We follow consumer trends to healthy living and sustainability in
several parts," Angelopoulos pointed out. In all hotels a breakfast
buffet with organic and healthy food has been become standard.
Fat-reduced yoghurts and cheese, sausages with put meat, swiss musli,
smoothies, fresh juices, dried fruits and sugar-free jam are
available.

The strategical program for sustainability 'Mare Verde' started in
2000 and became strong part of hotel operations and development. As
one the first Greek hotel groups, Aldemar Group started in 1997 total
quality management. This was in fact the second revolution on the
Greek hotel market.

Sensational Sushi

Sushi and sashimi are part of healthy nutrition. The typical
ingredients, rice, fresh fish and vegetables, are calorie-poor, has
many fatty acids and important protein. So, Aldemar Hotels & Spa will
launch sushi corners in all hotel restaurants. Start of the new F&B
concept is with a fine-dining sushi restaurant at the Aldemar Royal
Mare on Crete.

New Director of Sales Central Europe

Early 2010, Christos Tassakos joined Aldemar Group as Director of
Sales Central Europe. The well-experienced hotel sales specialist has
been Head of Sales for Helios Hotels before. He is based in
Frankfurt, Germany. "I enjoy this new challenge and I'm proud of the
rich possibilities of Green hotel market leader Aldemar," Tassakos
said.

Visit Aldemar Hotels & Spa during ITB Berlin 2010: Hall 2.2, #101

About Aldemar Hotels & Spa: Founded in 1977, Aldemar has become
leading hotel group in Greek with eight resorts on Crete, Rhodos and
West Peloponnese, 5,500 guest beds and a staff of 1,800.
Sustainability is strong part of the company's strategy. With 'Mare
Verde' program, Aldemar Group follows since 2000 environmental saving
targets. Managing owner of Aldemar Group is the Greek entrepreneur
Dr. Nikolaos S. Angelopoulos. More: www.aldemarhotels.com

Originaltext: Aldemar Hotels & Spa
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Contact:
Christos Tassakos, Director of Sales Central Europe
c.tassakos@aldemarhotels.com
Aldemar Hotels & Spa, GR-70014 Limenas Hersonissou, Crete, Greece
Phone: +30 28970 27725, Fax: +30 28970 22300
Mob: +49 173 6821351

Press services:
Carsten Hennig, ch@news-good.com
Phone +49 (0)40 414311692