Sara Lee Launches New Espresso Capsule Compatible With Nespresso(R) Coffee Appliances

Utrecht, The Netherlands, March 30, 2010 (ots/PRNewswire) - Sara Lee
Corp. announced today it has developed a new espresso capsule that
is compatible with Nespresso(R) coffee appliances. The new product,
L'OR Espresso capsules, will be available in retail stores in France
as of April 7.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100330/384557-a )

(Photo: http://www.newscom.com/cgi-bin/prnh/20100330/384557-b )

(Photo: http://www.newscom.com/cgi-bin/prnh/20100330/384557-c )

"Our innovative L'OR Espresso capsules will provide consumers
with delicious espresso coffee of the highest quality, conveniently
available at major retail stores," said Frank van Oers, chief
executive officer of Sara Lee's International Beverage and Bakery
division. "Our product offers consumers another way of enjoying L'OR
Maison du Café(R), a brand they have known and loved for many years,
particularly for its quality and innovation."

L'OR Espresso capsules come in four varieties: Delizioso,
Decaffeinato, Splendente and Forza that differ in intensity,
smoothness and roundness - from the milder Delizioso to the stronger
Forza. All varieties are made with only 100% Arabica coffee and are
fully UTZ-certified, guaranteeing that the coffee was grown and
harvested in a socially and environmentally sustainable way.

"We have a very compelling proposition that brings more choice to
the marketplace," added Van Oers. "L'OR Espresso capsules have been
well received by our retail customers in France and we look forward
to a very successful consumer launch."

As part of its ongoing commitment to sustainability, Sara Lee is
the world's leading buyer of UTZ Certified coffee. The company
recently announced a commitment to source 40,000 tons of UTZ
Certified coffee in 2010: a 33-percent increase over 2009 levels.

Innovation continues to play a key role in Sara Lee's growth
plans. The company has built a strong track record of successful
innovation across different beverage channels and formats, including:

- Single serve, with the ongoing success of SENSEO(R)
- Multi-serve, with unique products such as L'OR Pépites d'Arôme
- Instants, with its premium MOCCONA(R) brand
- Out-of-home with CAFITESSE(R), its proprietary liquid coffee solution

Sara Lee's International Beverage division operates in more than
40 countries around the world and generated $3 billion in net sales
in the fiscal year ended in June 2009.

About Sara Lee Corporation

Each and every day, Sara Lee delights millions of consumers and
customers around the world. The company has one of the world's
best-loved and leading portfolios with its innovative and trusted
food, beverage, household and body care brands, including Ambi Pur,
Ball Park, Douwe Egberts, Hillshire Farm, Jimmy Dean, Kiwi, Sanex,
Sara Lee and Senseo. Collectively, these brands generate almost $13
billion in annual net sales covering approximately 180 countries. The
Sara Lee community consists of 41,000 employees worldwide. Please
visit http://www.saralee.com for the latest news and in-depth
information about Sara Lee and its brands.

ots Originaltext: Sara Lee Corporation
Im Internet recherchierbar: http://www.presseportal.de

Contact:
CONTACT: Media: Sophie Cornet, (C'est dit, c'est écrit!),
+33-1-5856-6674(France); Ernesto Duran, +31-30-297-2592
(International); Mike Cummins,+1-630-598-8412 (US); Analysts: Aaron
Hoffman, +1-630-598-8739