BIXI Rolls Into London - Bankkaufmann

Montreal, July 30, 2010 (ots/PRNewswire) - Today, Boris Johnson, the
mayor of London, launched the latest addition to the BIXI franchise.
London is adding its name to an impressive list of world
metropolises including Montreal, Melbourne, Boston, Washington and
Minneapolis that have adopted the BIXI public bike system as an
active and environmentally-friendly alternative to traditional modes
of urban transport. In fact, London will be BIXI's largest
undertaking so far, with 6,000 bikes and 400 docking stations ready
to roll in the project's first phase, with extensions to the system
definitely on the horizon.

To view the Social Media Release, click here:

http://smr.newswire.ca/en/bixi/bixi-rolls-into-london

The system in London was developed in partnership with SERCO, one
of the world's leading services and outsourcing companies, for
Transport for London (TfL), and will be called Barclays Cycle Hire,
after its principal sponsor. The Public Bike System Company (PBSC)
which runs BIXI is responsible for providing the bikes, docking
points, terminals, and the technological platform that controls
on-street operations, not to mention access keys and the
transactional Website where users can subscribe. "We're very proud
of what we've been able to accomplish in London," said Roger
Plamondon, chairman of the board of the Public Bike System Company
(PBSC). "It proves once again that BIXI's versatility makes it the
system of choice around the globe for cities and organizations,
large and small."

To adapt to London's climate and driving conditions, 43
modifications were made to the BIXI bikes used in Montreal,
everything from brake control positioning to wider mudguards.
Changes were also made to the terminals and related software. "The
fact that we were able to incorporate so many design modifications,"
commented Alain Ayotte, president of PBSC, "means that the BIXI
design is so intrinsically sound that it can be adapted to the
demands of any city in the world."

About BIXI

Launched in the spring of 2009, BIXI is the public bike system
for the City of Montreal. This service allows residents to take a
bike from any station, ride it away and return it to any other
station in the network. The system now boasts 400 stations and 5,000
bikes throughout the territory of Montreal.

Honored with numerous awards

BIXI is now a fixture on Montreal's urban landscape and an
undeniable success. In November 2009, the management team behind the
project earned Gold at the Canadian Public Sector Leadership Awards
and received the same honor from the Institute of Public
Administration of Canada. The system had already won considerable
renown on the international stage, including placing 19th in Time
magazine's list of the best inventions of 2008, a Gold Edison New
Products Award in the Energy and Sustainable Development category,
along with a bronze from the International Design Excellence Awards
(IDEA) in the Transportation category.

/NOTE TO PHOTO EDITORS: A photo accompanying this release is
available at http://photos.newswire.ca. Images are free to
accredited members of the media/

For further information: Anne-Marie Battista, Executive
Secretary, +1-514-789-2494, ABattista@publicbikesystem.com; Lynda
Cahill, Client Service Manager, +1-514-789-2494,
LCahill@publicbikesystem.com

ots Originaltext: BIXI - PUBLIC BIKE SYSTEM COMPANY
Im Internet recherchierbar: http://www.presseportal.de

Contact:
CONTACT: For further information: Anne-Marie Battista,
ExecutiveSecretary, +1-514-789-2494, ABattista@publicbikesystem.com;
Lynda Cahill, ClientService Manager, +1-514-789-2494,
LCahill@publicbikesystem.com