In January 2011, Koelnmesse is hosting a new international kitchen event - LivingKitchen

Cologne, Germany (ots) -

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Virtually all major international kitchen furniture industry and
household appliance sector brands will be exhibiting at the premiere
in Cologne

Koelnmesse's LivingKitchen event concept is celebrating its
premiere in 2011. The high-impact blend of exhibition and event
spaces is supremely convincing and addresses both trade visitors and
consumers in equal measures. With the current registration status,
the Cologne-based trade fair organiser has already exceeded its
target and has received firm reservations from almost all well-known
manufacturers within the kitchen furniture and household appliance
industry. Once again, the LivingKitchen finally offers Germany a
kitchen forum of world standing and the highest level of appeal for
the trade, hobby cooks, gourmands, technology fans and interior
design lovers.

Cologne will once again be the focus of the international kitchen
industry. In January 2011, the LivingKitchen trade fair - the new
international kitchen event - will be held between January 18 - 23 in
parallel with the established and globally successful imm cologne
furniture industry platform. LivingKitchen is based on a unique and
innovative concept with various events developed in conjunction with
major industry players and is aimed at trade visitors and consumers
in equal measures. And the number of registrations, increasing
virtually by the day, further underlines that most companies have
wanted a major kitchen platform in Cologne for some time now.

Huge media resonance and a large number of registrations for the
premiere

While 27 companies had already guaranteed their attendance at the
trade fair shortly before the official announcement of the new event
in January 2010, this number has since increased to over 90.
Currently, the participating exhibitors represent an excellent
cross-section of all intended target groups, comprising both kitchen
furniture and appliance producers and manufacturers of supplementary
products such as sinks, fittings, refined work surfaces, accessories,
lighting and services for kitchens. And these are not unknown
companies who have pledged their allegiance to Koelnmesse's new trade
fair concept. "Almost all well-known German kitchen furniture
producers are on board - and we are in close contact with many more.
Interest is huge - also from the household appliance sector.
Furthermore, we are registering increasing commitments from foreign
manufacturers", reports Frank Haubold, LivingKitchen Product Manager.

Koelnmesse is an experienced trade fair organiser within the
interiors, furniture and supplier sectors. Both the imm cologne and
the interzum and Orgatec trade fairs have been continuing to make
their marks for decades now despite competing events and recessions,
have excellent reputations and are of global standing. And kitchen
trade fairs in Cologne also look back on a long and rich tradition.
As the German kitchen furniture industry is a major international
player, it makes total sense to once again establish a well-known,
global leading trade fair in Cologne. The continuing strong demand
for exhibition space has meant that we are adding an additional hall
for the show at this early stage. For the premiere event, we had
originally planned two halls and an atrium - but Koelnmesse has now
been forced to expand capacities to include a further hall. "Our
target of hosting the first LivingKitchen with around 80 companies
has already been exceeded. And we still have more than seven months
to go before the trade fair opens its doors. I am absolutely certain
that all the major international industry players will be in Cologne
in January 2011", comments Gerald Böse, Chairman of the Board of
Koelnmesse GmbH, on the reservations success to date.

LivingKitchen - the event experience for the kitchen

The trade fair concept is extremely coherent: this kitchen
extravaganza will also be open to the general public over three days,
offers a superlative range of exhibitors and will be "alive" in every
sense of the word: a live program full of highlights will be kitchen
heaven, providing the perfect impulses for increasing sales.

Koelnmesse has planned not only various cooking shows across the
trade fair grounds, but also cocktail presentations and wine and
coffee tasting sessions. And kids will also be able to develop an
interest in cooking and baking and learn how to have fun in the
kitchen. In a nutshell: LivingKitchen promises to become a real
experience that provides the perfect backdrop for kitchens and will
appeal to both trade visitors and consumers alike.

To further underline the business character of the trade fair,
Koelnmesse has even amended the opening hours: every day, the
LivingKitchen will be opening at 9 a.m. and closing at 6 p.m.
Furthermore, the trade fair organiser in Cologne has added a preview
day on January 17, 2011. This provides exhibitors and media
representatives with a further opportunity to invite customers for
intensive discussions and allow them to experience the range of new
products in a relaxed atmosphere.

So, the stage has been perfectly set for a new, high-end trade
fair - it is not without reason that Koelnmesse conducted numerous
confidential and constructive discussions with industry experts and
potential exhibitors during the planning phase. "What gives us a
cutting edge is the close collaboration with the manufacturers, the
retail sector and the industry associations. There is not only
consensus in terms of the objectives, but there is also consensus
with regard to action", emphasises Gerald Böse. In addition to all of
this, the charms of Cologne as a trade fair city are undisputed and
the infrastructure for both exhibitors and visitors is perfect. With
the excellent international reach of the trade fair location,
exhibitors will be able to expand their export activities and make
new contacts throughout the world.

For more on the new trade fair and the current exhibitor list, log
onto www.livingkitchen-cologne.de .

LivingKitchen is the new international kitchen event.

The premiere will be taking place between January 18 and 23, 2011,
in parallel with the imm cologne 2011.

In future, LivingKitchen will take place every two years.

Originaltext: Koelnmesse GmbH
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Contact for queries:
Markus Majerus
Telephone + 49 221 821-2627
Fax + 49 221 821-3417
E-mail m.majerus@ koelnmesse.de

Koelnmesse GmbH
Messeplatz 1
D-50679 Cologne
PO Box 21 07 60
D-50532 Cologne
Germany
Telephone +49 221 821-0
Fax +49 221 821-2574
info@koelnmesse.de
www.koelnmesse.de