Stardoll Signs Multi-year Licensing Agreement With Mattel

Nuremberg, Germany (ots/PRNewswire) - Stardoll, the
online fashion game and world's largest website for teen and tween
girls today announced at the International Toy Fair, a multi-year
licensing agreement with Mattel. The partnership is aimed at taking
the Stardoll brand from the virtual into the physical world with the
first product line to come in the autumn of 2011.

(Photo: http://www.newscom.com/cgi-bin/prnh/20110208/436316 )

Global toy company Mattel has teamed up with Stardoll after years
of successful commercial collaborations allowing brands to engage
online with their target audience. Mattel brands that have advertised
on Stardoll include Barbie(R), Fashionistas(R), Monster High(R), with
the companies deploying a range of highly creative solutions that
included launching a fan club, exclusive dolls and a virtual store.

"We are pleased to be working with the world's largest toy
company in a partnership that will see Stardoll moving from the
virtual into the physical world," said Mattias Miksche, CEO of
Stardoll Network from Nuremberg where he is a featured speaker at the
International Toy Fair. "This year we are very focused on entering
the licensing space so that our members can experience Stardoll in
new and exciting ways; Mattel is making this a reality for them."

In January, it was announced that Random House Children's Books
launched a printed copy of 'Mortal Kiss' in bookstores after the
interactive mystery story, originally only released on the web, was a
huge hit among members. Commented Mattias Miksche: "We knew that our
users love the immersive online experience on Stardoll.com, but we
are thrilled to learn that we've built a brand that carries from the
online to the offline retail world."

Stardoll was launched in 2006, has more than 92 million
registered users globally and reaches over 15 million unique users
per month.

More about Stardoll (http://www.stardoll.com/en/)

The Stardoll Network is the world's leading group of websites
devoted to young women and teens. Launched in early 2009, the network
includes: Stardoll.com (http://www.stardoll.com/en/) - the
entertainment destination for young women focused on fame, fashion
and friends; Piczo.com (http://www.piczo.com/) - the original
platform devoted to social self expression and visual blogging; and
PaperDollHeaven.com ( http://www.paperdollheaven.com/) - a simpler
game-play environment for the younger, female demographic. The
Stardoll Network works with the world's largest brands as they look
to engage with an increasingly elusive teen audience. The network is
the number one publisher in ComScore's teen category, both in Europe
and globally. The business is headquartered in Stockholm, Sweden with
offices in the US, UK and Germany, and is backed by two of the
world's top venture capital firms: Sequoia Capital and Index
Ventures.

ots Originaltext: Stardoll Network
Im Internet recherchierbar: http://www.presseportal.de

Contact:
CONTACT: For more information, contact: Joan Lockwood, Head of
Global PR,Stardoll Network, joan@stardoll.com, +44(0)755-4885-267