Philips Shows New Approach and Advances in Clinical Collaboration at European Congress of Radiology 2011, to Drive Innovation and Efficiency

Vienna (ots/PRNewswire) - At the European Congress of
Radiology (ECR) 2011, Royal Philips Electronics is ushering in a new
era in radiology science with Imaging 2.0, a concept fueled by
integration of technology, clinician and patient. Showcasing its
commitment to pioneering innovative, cost-effective solutions,
Philips is highlighting technologies that focus specifically on the
patient, in addition to advanced networking tools that facilitate
greater collaboration between radiologists and referring physicians.
The result is more efficient workflow and greater patient focus.

The Imaging 2.0 concept is poised to address a dilemma that
exists in healthcare today: more consumers are demanding quality
healthcare, yet there is less money to treat them. Based on feedback
from clinicians, Philips' approach to this dilemma is to enable
enhanced and smarter collaboration through advanced technology with
the hope of better patient outcomes and lower costs for the
healthcare system.

"Just as Web 2.0 redefined the way people connect, share and use
the Internet, Imaging 2.0 represents a new world of possibilities for
radiology science. It is about integration and collaboration, and new
levels of patient focus and safety that can help clinicians achieve
what was unimaginable just a few short years ago," said Michele
Lesieur, Senior Vice-President of Philips Imaging Systems. "With
Philips, the radiologist can now integrate information from various
sources to make a confident diagnosis and discuss it with all the
clinical partners on the case - putting the radiologist at the center
of clinical decision-making. This kind of collaboration and
integration combined with major advancements in patient safety and
comfort, all packaged to provide an excellent economic advantage for
the radiologist, has triggered the next revolution in imaging:
Imaging 2.0."

New product introductions showcase pioneering, innovative and
cost- effective solutions for radiology

- Ingenuity TF PET/MR*: Philips recently received CE marking for the
industry's first commercially available whole body PET/MR imaging
system, the Ingenuity TF PET/MR*. This new system, launched as the
first new Philips modality in ten years, integrates the molecular
imaging capabilities of PET (positron emission tomography) with the
superior soft tissue contrast of MR (magnetic resonance) to image
disease cells as they proliferate in soft tissue. Since the Ingenuity
TF PET and MR scanners are placed only three meters apart and the
patient table rotates to allow the patient to be scanned by each
modality, the system can also acquire separate PET and MR images.
Clinicians anticipate using the Ingenuity TF PET/MR to screen patients
at high-risk for heart disease to ultimately treat diseased cells prior
to the formation of dangerous coronary plaques. The system may also be
used to scan patients to detect tumor formation/recurrence.
- Ingenuity CT: a new CT (computed tomography) platform that puts the
patient first by offering up to 80 percent less dose while maintaining
diagnostic image quality and improving spatial resolution. The
Ingenuity CT system is designed to provide equivalent diagnostic image
quality with the same look as full-dose images at a fraction of the
dose, while its technological capabilities allow for detailed
visualization of bones to assist with more accurate diagnosis.
- Ingenuity TF PET/CT: a premium hybrid imaging system combining PET
(positron emission tomography) and CT to conduct studies in oncology
imaging, cardiac perfusion and diagnostic CT. The Ingenuity TF PET/CT
system is an example of smart integration that includes all of the
benefits of the Ingenuity CT platform, including dose-reduction
technologies.
- Philips Ingenia*: the first-ever digital broadband magnetic resonance
imaging (MRI) solution. Driven by Philips' commitment to developing
innovative patient care solutions, Ingenia MR delivers exceptional
image clarity, scanning efficiency and scalability. In order to
visualize detailed structures within the human body, MRI orchestrates
the application of radio frequency (RF), audio frequency and static
magnetic fields, the strength of which is measured in Tesla (T) units.
- IntelliSpace Portal: a new multimodality, multivendor workstation that,
for the first time, uses advanced networking capabilities to facilitate
collaboration between radiologists and referring clinicians anytime,
anywhere no matter the modality or vendor, ultimately helping to speed
clinical diagnosis.
- iU22 xMATRIX Ultrasound: a new ultrasound system that allows clinicians
to create two full-resolution images simultaneously, capturing twice as
much clinical information in the same amount of time without moving,
turning or rotating the transducer. Clinical trials have shown that the
solution speeds workflow thus enhancing economic value, in addition to
improving perception of anatomy, helping clinicians to make more
informed clinical care decisions.
- MobileDiagnost wDR: previewed at RSNA in 2010, attracting a great deal
of attention from within the industry and the media alike, this
innovative system will be shown as a 'work in progress'. MobileDiagnost
wDR is being designed to offer the superb quality and efficiency of a
Philips' premium digital radiography suite packed into a flexible
mobile X-ray system. It is being developed with the same wireless
portable detector, user interface and image processing that are already
successfully in use with Philips DigitalDiagnost at hundreds of
customer sites worldwide. By bringing those components and features
together into a mobile system, Philips MobileDiagnost wDR is being
designed for the demanding requirements of diverse applications.
- Philips Media Distribution Center (MDC) Enterprise PACS R2.3: Philips
is showcasing a new Picture Archiving and Communication System (PACS)
at ECR 2011 in Vienna, Austria, specifically designed to meet the needs
of markets and segments that require a scalable value proposition. The
Philips Media Distribution Center (MDC) Enterprise PACS R2.3
facilitates the dissemination of diagnostic imaging beyond the
radiology department, enabling web-based access both throughout the
hospital and remotely. The system delivers an easy-to-use, simple-to-
install image management system, which is both more flexible and less
costly to purchase and run than conventional PACS. The MDC PACS
solution will be initially available in selected European and Latin
American markets and the Far East, with a view of expanding to other
markets in the coming years.
- Sonalleve MR-HIFU*: Philips announced today the availability of new
therapy applications for its Sonalleve MR-HIFU therapy platform,
specifically for the palliative pain treatment of bone metastases.
(Note: Sonalleve MR-HIFU is not available in North America). Philips
also announced today the installation of the first investigational
MR-HIFU system specifically designed to treat lesions in the female
breast, at the University Medical Center in Utrecht, The Netherlands.
The Sonalleve MR-HIFU therapy platform was initially launched at last
year's European Congress of Radiology (ECR) to offer a non-invasive
alternative to traditional surgical treatments for uterine fibroids in
women, by combining magnetic resonance (MR) imaging with high-intensity
focused ultrasound (HIFU) therapy. This treatment technique means that
discomfort for the patient is kept to a minimum.

Philips' innovation recognised by major awards

- Philips is showcasing the IntelliSpace Portal, based on the Extended
"Top 20 Brilliance Workspace which was ranked #1 by KLAS in its 2008
and 2010 Best in KLAS Awards: Software & Professional Services" for
Advanced Visualization. KLAS, an independent research firm specializing
in monitoring and reporting performance of healthcare information
technology vendors, announced that the Philips Brilliance Workspace was
the category leader in Advanced Visualization. The IntelliSpace Portal
provides a multi-function workstation and networking capabilities that
referring clinicians to exchange data across differing work systems,
allows radiologists and improving communication and speeding up the
diagnosis process for patients. The Award is voted for by customers and
peers, and recognizes Philips work in developing integrated care
solutions within advanced visualization.
- Philips were today announced as recipients of the Exhibit Europe Award
at the 2011 European Congress of Radiology. The Award - presented to
Peter Reimer, Vice President Marketing, Imaging Systems, Philips
Healthcare, by the ECR Congress President, Professor Yves Menu,
Chairman of the Department of Radiology at the Saint Antoine Hospital
and Professor of Radiology at the University Pierre and Marie Curie
(Paris VI), and Peter Baierl, ECR Executive Director - is a recognition
of the world-class learning experience Philips has created and
delivered through their exhibit at the ECR. The scientific and
educational exhibits were judged with regard to their scientific
content, educational value, originality and visual impression.

You can visit us at ECR 2011 in the Philips booth, # 102 in hall
A, located at the Austria Center, Vienna, or visit
http://www.philips.com/media

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands is a diversified
health and well-being company, focused on improving people's lives
through timely innovations. As a world leader in healthcare,
lifestyle and lighting, Philips integrates technologies and design
into people-centric solutions, based on fundamental customer insights
and the brand promise of "sense and simplicity". Headquartered in the
Netherlands, Philips employs 119,000 employees in more than 60
countries worldwide. With sales of EUR 25.4 billion in 2010, the
company is a market leader in cardiac care, acute care and home
healthcare, energy efficient lighting solutions and new lighting
applications, as well as lifestyle products for personal well-being
and pleasure with strong leadership positions in flat TV, male
shaving and grooming, portable entertainment and oral healthcare.
News from Philips is located at http://www.philips.com/newscenter.

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Contact:
For media inquiries, please contact: Philips Healthcare, Sabinevan
Deursen, Philips Healthcare Communications, Tel:
+31(0)40-2785-093,E-mail: sabine.van.deursen@philips.com