EANS-News: asknet Expands A/B and Multivariate Testing on Live Sites

Localized e-shops provider enables digital publishers of software,
games, videos, and music to increase sales with multiple testing
scenarios

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Corporate news transmitted by euro adhoc. The issuer/originator is solely
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Company Information/Technology

Subtitle: Localized e-shops provider enables digital publishers of
software, games, videos, and music to increase sales with multiple
testing scenarios

Karlsruhe, San Francisco (euro adhoc) - asknet, a leading provider of
global eCommerce solutions that increase sales and expand markets for
software and digital media companies, announced today new
capabilities for A/B and multivariate testing. Based on the asknet
principle that there is no one size fits all solution in
international eCommerce, asknet offers best practices and tools to
customize, define, test and analyze best marketing tactics on a live
shopping site.

"There is the ongoing challenge to fine-tune multi-channel global
eCommerce sites so each is uniquely positioned for each region,
channel and customer group you´re selling to," said Michael Scheib,
CEO of asknet AG. "Sometimes a tweak in a layout or check-out process
in a particular region can add to the bottom line. With the asknet
comprehensive self-serve cart layout and integrated testing tools,
customers can adjust local online shops specifically to their unique
visitors, resulting in increased revenue and a winning customer
experience."

The asknet approach to A/B testing is uniquely comprehensive and
unmatched in the industry because it is based on real localized and
global experience. asknet offers predetermined customer segmentation
options for A/B and multivariate testing based on best practices for
the e-shop channel. In addition to customer segmentation, asknet
provides the ability to test layout variations and to compare design
elements, workflow order and product placement. All of this can be
done visually and easily as special coding such as HTML Coding
knowledge is not required. Alternatively, software and digital media
companies can create their own customized testing based on specific
needs of their products, user groups and global e-shops.

Included are both standard and customized reports for A/B and
multivariate testing. Predefined reports include integrated web
analytics tools to measure the effects of changes in layout and
customer segmentation measurements which include conversion rates,
page impressions, sales and average order value. Unique reports can
also be developed through asknet and can be customized for different
people throughout the organization.

Best practices show that adapting eCommerce shopping carts and
payment processes to regional habits increase sales. asknet´s global
eCommerce platform enables businesses to access these and other
international markets with 31 shop languages, 40 billing currencies,
38 payment options and 12 customer service languages. The most recent
addition to asknet´s online payment options is Brazil´s Boleto
Bancário.

With the asknet eCommerce platform, customers can extend their global
reach without compromising local customs and preferences with fully
localized carts for most countries including Russia and China.
Localized customer service and billing currency in Russian rubles and
WebMoney, one of the most common secure payment systems in Russia, as
well as Alipay, the leading online payment method in China, are
available. In addition, asknet localizes registration pages for
regional standards and offers native speaker customer service in all
time zones.

For more information on how asknet can accelerate your online digital
media downloads internationally, please visit www.asknet.com.

About asknet asknet is a leading provider of global eCommerce
solutions that increase sales and expand markets for software and
digital media companies. asknet solutions enable publishers to expand
their international reach while maintaining localized services to
customers in the US, Europe, Asia and new emerging markets. The
asknet Digital Index (ADI), Vendor Interaction Process (VIP), and
Shop Cockpit provide quick and easy solutions tailored to meet each
customer´s needs and enable flawless execution across the full range
of eCommerce services, from order management and local payment
options to multi-lingual customer service. Founded in 1995, asknet
today offers localized e-shops in over 170 countries. The company is
based in Germany and has headquarters in San Francisco and Tokyo.

end of announcement euro adhoc
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ots Originaltext: asknet AG
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

Martina Oerther
Director Corporate Marketing
Tel.: +49 (0)721 96 458-6369
Email: martina.oerther@asknet.com

Branche: Electronic Commerce
ISIN: DE0005173306
WKN: 517330
Börsen: Berlin / free trade
Stuttgart / free trade
Düsseldorf / free trade
München / free trade
Frankfurt / Open Market / Entry Standard