EANS-News: SAF AG / Conclusion of direct business agreement gives SAF successful start into fiscal year 2011

Maintenance and service business strong in the first quarter

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quarterly report/3-month report

Subtitle: Maintenance and service business strong in the first
quarter

Tägerwilen (euro adhoc) - - Service business grows 131.9
percent to EUR 0.6 million in Q1/11 - Total revenues reach EUR
3.1 million in first quarter - At EUR 0.2 million, licensing
revenue remains below expectations

Tägerwilen/Switzerland, May 13, 2011. SAF AG (ISIN CH0024848738),
listed in the Prime Standard, started strong in fiscal year 2011 with
the conclusion of a direct business agreement and the formation of a
development partnership. However, these successes will not be
reflected in revenues until subsequent quarters. The Company thus
generated EUR 3.1 million in total revenues for the first quarter,
representing a 16.3 percent decline in revenue year on year (Q1/10:
EUR 3.6 million). This decrease in revenues also had a negative
impact on profit figures, resulting in a consolidated net loss of EUR
0.4 million. By contrast, the net financial result increased year on
year, from EUR -0.1 million in the first quarter of 2010 to EUR 0.1
million.

Licensing revenues fell sharply as compared to the extremely
successful first quarter of 2010 (EUR 1.3 million), declining 81.0
percent to EUR 0.2 million.

The positive trend in the maintenance and service business from the
previous year continued into the first quarter of 2011. The Company
recorded a slight increase in maintenance revenues of 6.2 percent to
EUR 2.3 million (Q1/10: EUR 2.1 million). The service business showed
a respectable increase of 131.9 percent to EUR 0.6 million (Q1/10:
EUR 0.2 million). The sharp increase in service revenues was due
mainly to steady growth in SAF's direct customer advisory business as
well as to development and service revenues from its partner SAP. For
example, the two companies cooperated to develop a customer specific
extension of the SAP F&R (Forecasting & Replenishment) solution.

"We have signed our first direct customer in the Netherlands with Jan
Linders, a leading supermarket chain there. This deal is confirmation
of our strategy of further increasing SAF's growth and expanding
direct sales into new regions," commented Udo Meyzis, CEO of SAF AG,
on the success in the direct business. The company concluded an
agreement at the beginning of April to license SAF RetailSuite Store
for all 54 of its stores. "However, our successful development
partnership with Coop illustrates our ability to leverage new
approaches and technologies to overcome the challenges of retail."

The Company's successful deals with Coop and Jan Linders translate
into a steady pipeline and the key advantage of being able to
showcase satisfied and successful customers. This places SAF in an
excellent position from which to turn the tide on license revenues in
the quarters to come. This will also depend on the Company's ability
to channel the positive cooperation with SAP in the licensing
business in prior years into a lasting success.

About SAF AG SAF Simulation, Analysis and Forecasting AG specializes
in the development of automated ordering and forecasting software for
retailers and industrial manufacturers. SAF deploys the demand chain
management approach, which controls replenishment planning based on
consumer demand patterns. SAF software assists users to realize
substantial cost savings and optimizes general logistics conditions
through its simulation capabilities. As a result, significant
competitive advantages are achieved along the entire value chain:
lower inventories, improved product availability, and last, but not
least, a higher level of customer satisfaction.

SAF AG was established in 1996 by Dr. Andreas von Beringe and Prof.
Dr. Gerhard Arminger. SAF shares are listed at the official market
(Prime Standard) at the Frankfurt Stock Exchange (FWB). Today, the
company employs approx. 100 people. Consolidated sales revenues for
fiscal year 2010, according to IFRS statements, were EUR 15.6 million
with consolidated profit of EUR 1.4 million. SAP currently holds
approx. 93 percent of SAF´s shares. SAF´s products are distributed in
many European countries as well as in the United States. The company
is headquartered in Tägerwilen, Switzerland. SAF also has a
subsidiary in the United States: SAF Simulation, Analysis and
Forecasting U.S.A., Inc., Irving and in Slovakia, Bratislava: SAF
Simulation, Analysis and Forecasting Slovakia s.r.o. with the focus
on Nearshore-Development.

Forward Looking Statements and Estimates: This information contains
forward looking statements based on assumptions and estimates of
SAF's Management Board. Although we assume the expectations in these
forward looking statements are realistic, we cannot guarantee they
will prove to be correct. The assumptions may harbor risks and
uncertainties that may cause the actual figures to differ
considerably from the forward looking statements. Factors that may
cause such discrepancies include, among other things, risks that are
mentioned in the annual report 2010. SAF does not plan to update the
forward looking statements, nor does it assume the obligation to do
so.

end of announcement euro adhoc
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company: SAF AG
High-Tech-Center 2 / Bahnstrasse 1
CH-8274 Tägerwilen
phone: +41 (0)71 666 79 48
FAX: +41 (0)71 666 79 40
mail: investorrelations@saf-ag.com
WWW: http://www.saf-ag.com
sector: Software
ISIN: CH0024848738
indexes: Prime All Share, Technology All Share
stockmarkets: regulated dealing/prime standard: Frankfurt, free trade: Berlin,
Stuttgart, Düsseldorf, München
language: English

ots Originaltext: SAF AG
Im Internet recherchierbar: http://www.presseportal.de

Further inquiry note:

Alwin Grünwald
Tel.: +41 (0) 71666 7948
e-mail: alwin.gruenwald@saf-ag.com

Branche: Software
ISIN: CH0024848738
WKN: A0JD78
Index: Prime All Share, Technology All Share
Börsen: Frankfurt / regulated dealing/prime standard
Berlin / free trade
Stuttgart / free trade
Düsseldorf / free trade
München / free trade