EANS-Adhoc: PUMA AG Rudolf Dassler Sport / Arbitration Ruling regarding One-Time Payment of EUR98 Million in Spain repealed

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ad-hoc disclosure pursuant to section 15 of the WpHG transmitted by euro
adhoc with the aim of a Europe-wide distribution. The issuer is solely
responsible for the content of this announcement.
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Patents, Copyright & Trademarks

17.06.2011

PRESS RELEASE

Ad Hoc Release Pursuant to § 15 WpHG

Law / Arbitration

PUMA AG Rudolf Dassler Sport (ISIN: DE00069696303 WKN: 696960)
PUMA WAY 1, D-91074 Herzogenaurach

Arbitration ruling regarding One-Time Payment of EUR98 Million in
Spain repealed

Herzogenaurach, Germany, 17 June 2011 - The Sportlifestyle
company PUMA AG herewith declares that the arbitration ruling of
2 June 2010, allowing the vesting of all PUMA trademark rights in
Spain to PUMA in exchange for a one- time payment of 98 million
Euros, has been repealed by the District Court of Madrid. Its
verdict of 14 June 2011 is a direct consequence of PUMA´s
successful appeal against the arbitration ruling.

The verdict means that PUMA is no longer bound to make the one-time
payment of 98 million Euros to Estudio 2000 S.A., the former Spanish
licensee and holder of the remaining rights. PUMA will
continue its efforts in uniting all remaining Spanish PUMA
trademarks and is considering its next steps to achieve this aim.

Pursuant to §15 WpHG PUMA herewith informs the financial markets
that PUMA´s payment obligation has been repealed. This ad hoc
release does not constitute an offer to sell nor is it a
solicitation to buy any securities.

Further inquiry note:
Kerstin Neuber

Telefon: +49 (0)9132 81-2984

E-Mail: Kerstin.Neuber@puma.com

end of announcement euro adhoc
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issuer: PUMA AG Rudolf Dassler Sport
Würzburger Strasse 13
D-91074 Herzogenaurach
phone: +49 (0)9132 81 0
mail: investor-relations@puma.com
WWW: http://about.puma.com/?lang=de
sector: Consumer Goods
ISIN: DE0006969603
indexes: Midcap Market Index, MDAX, CDAX, Classic All Share, HDAX, Prime All
Share
stockmarkets: regulated dealing/prime standard: Frankfurt, free trade: Berlin,
Hamburg, Stuttgart, Düsseldorf, Hannover, regulated dealing:
München
language: English