PUMA Announces New Annual PUMA.Peace Film Commission for World Peace Day

London (ots/PRNewswire) -

"Peace Starts With Me"

Today, PUMA.Peace announced a new annual film commission
celebrating World Peace Day - an international UN day of ceasefire,
and a day for individuals, organizations and countries to demonstrate
acts of peace. PUMA.Peace, for 2011, has commissioned seven
international artists and filmmakers to create original works
focusing on the strength of personal acts of peace and how each of us
can contribute to a better world. The films will be shown at peace
events globally, as well as at peace games - a PUMA/adidas tradition
- in cities from as far afield as Dubai, Herzogenaurach, Mexico City,
San Diego, Subang, Tokyo and many more.

"The goal of our PUMA.Peace initiative is to create programs that
foster a more peaceful world than the one we live in today," said
Jochen Zeitz, Chairman of the Board of PUMA and CEO Sports &
Lifestyle Group and CSO of PPR. "Each of us can make a difference in
this world as individuals, as corporations and through strategic
partnerships. Moreover, at PUMA we feel that we are uniquely
positioned to contribute to making the world a better place for
generations to come."

Curated by PUMA.Creative Chief Curator, Mark Coetzee, and
produced by Shooting People, these films encompass a diverse range of
styles; including 35mm live action, experimental animation and fine
art. Conceived as 30- to 90-second films to facilitate online as well
as live screenings, the works are based on the idea that "peace
starts with me". The filmmakers range from world-renowned
award-winning artists, to recent graduates; all were selected for the
quality and scope of their work and their sensitivity in interpreting
this year's theme.

As a contribution to society and to foster dialogue, PUMA.Peace
commissioned these films under an agreement with the artists that
they can be openly downloaded and shown, thus acting as ongoing tools
for peace-for all.

These films previewed at the World Peace Festival in Berlin, the
One Young World Summit in Zurich, and around the world at the
PUMA/adidas 3rd Annual Peace Day Games. They are now gifted to the
world, and can be downloaded from http://peace.puma.com.

Media Contact

Katrina Farminer, katrina.farminer@edelman.com, +44(0)203-0474069

Mary Mitchell, mary.mitchell@edelman.com, +44(0)203-0472108

ots Originaltext: PUMA.Peace
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