Johnson Controls brings unique display technology to the small car segment

Burscheid (ots) - Johnson Controls, a global leader in automotive
seating, interiors and electronics, is showing a unique, cost
effective technology called a Combiner Head-Up Display in the ie:3
demonstrator car. This product is fully integrated in the instrument
panel and specifically selects and prioritizes key driver information
and projects them onto a screen in front of the driver.

"Johnson Controls' expertise in the design and manufacture of
automotive interior systems and electronics, combined with insight
from market and consumer research, enables the company to offer
driver information systems that are customized to the needs of the
target group and brand identity of a vehicle," said Andreas Maashoff,
director of industrial design for Johnson Controls Automotive
Experience. "Our innovative Combiner Head-Up Display in the ie:3, can
be seamlessly integrated into the instrument panel of each vehicle."

This cost-effective technology in full color projects key driver
information onto a transparent screen that comes out of the
instrument panel and is located in the driver's primary field of
vision. The ergonomic positioning of the system enables the driver to
perceive and process the relevant information displayed, such as
speed, traffic sign recognition or turn-by-turn navigation, much
faster than on standard displays positioned outside the primary field
of vision. A high-resolution, full-color graphic display delivers
impressive 3-D graphics. The projected image appears at a virtual
distance of around 1.80 m, which the eye can read without any further
accommodation.

System calibration is no longer necessary

With the Johnson Controls Combiner Head-Up Display as a standalone
unit, this technology is no longer for the premium vehicle segments
only. This display is cost-effective for the volume vehicle segments
as well. Conventional systems integrated into the windscreen require
the technology to be calibrated separately with the windshield. This
is no longer the case with the independent Combiner Head-Up Display.
Time-consuming and costly adjustments as well as the need to adhere a
film to the windshield also are not required. Additionally, this
product eliminates additional costs that are required with a
traditional heads up display when a windshield is damaged or needs to
be replaced.

Further information and pictures regarding the ie:3 demonstrator
car are available at www.johnosncontrols.co.uk/press .

About Johnson Controls

Johnson Controls is a global diversified technology and industrial
leader serving customers in over 150 countries. Our 154,000 employees
create quality products, services and solutions to optimize energy
and operational efficiencies of buildings; lead-acid automotive
batteries and advanced batteries for hybrid and electric vehicles;
and interior systems for automobiles. Our commitment to
sustainability dates back to our roots in 1885, with the invention of
the first electric room thermostat. Through our growth strategies and
by increasing market share we are committed to delivering value to
shareholders and making our customers successful.

About Johnson Controls Automotive Experience

Johnson Controls is a global leader in automotive seating,
overhead systems, door and instrument panels, and interior
electronics. We support all major automakers in the differentiation
of their vehicles through our products, technologies and advanced
manufacturing capabilities. With 200 locations worldwide, we are
where our customers need us to be. Consumers have enjoyed the comfort
and style of our products, from single components to complete
interiors. With our global capability we supply more than 30 million
cars per year.

Contact:
Johnson Controls GmbH
Automotive Experience
Industriestraße 20?30
51399 Burscheid
Germany

Ulrich Andree
Tel.: +49 2174 65-4343
Fax: +49 2174 65-3219
E-Mail: ulrich.andree@jci.com