World's Most Popular Cat, Talking Tom, Surpasses 100M Downloads and Kicks-off Global Brand Integration / Outfit7´s Talking Friends Apps surpass 300M Downloads (mit Bild)

PALO ALTO, CA (ots) -

The entire pressrelease can be downloaded as a .pdf file at:
http://www.presseportal.de/pm/104092/?keygroup=dokument

Outfit7 Inc., a subsidiary of Out Fit 7 Ltd and the global mobile
entertainment leader behind the blockbuster Talking Friends
collection of apps, today announced that Talking Tom Cat has received
stylish new threads that bring virtually-branded merchandise to the
Talking Friends apps for the first time. Working with Iconicfuture
and Digital Artists, Outfit7 enters the digital marketplace with the
integration of virtual-branded merchandise from six of the world's
most popular football clubs in Spain, Italy, England, France and
Portugal.

The company also announced today that Talking Tom Cat, one of the
14 Talking Friends characters, has surpassed 100M downloads since
first launching in July 2010. With Talking Tom leading the pack, the
Talking Friends cast has established a prominent global presence and
achieved over 300M downloads in more than 120 countries, rendering
Outfit7 the world's fastest growing mobile entertainment network.

"Today's brand integration news is the first step towards
expanding the significant global reach of the Talking Friends network
further, through valuable partnerships with world-renowned brands,"
said Paul Baldwin, CMO of Outfit7 Inc., a subsidiary of Out Fit 7
Ltd. "In the same way app networks are becoming the new studio system
where beloved characters are born, in-app branding is the new form of
strategic product placement. The possibilities are endless and we
couldn't be more excited."

The decision to fuse football, the world's most popular sport with
over 3.5 billion fans worldwide, with Talking Tom, the world's most
popular cat, was obvious. A pop culture icon, Talking Tom is an
instantly-recognised character revered worldwide, much like the
football clubs whose logos Talking Tom will soon be wearing. As of
this month, football fans will be able to dress Talking Tom in team-
branded gear to show support for some of the world's premier football
clubs including Real Madrid, FC Barcelona, AC Milan, Arsenal FC,
Olympique de Marseille and SL Benfica. The six teams have won a
combined total of 130 National Championships and over 30 European
Championships.

"Digital Artists is thrilled to bring Real Madrid, one of the
world's most beloved football teams, together with the world's most
popular cat, Talking Tom," said Scott Rupp, CEO of Digital Artists.
"We're excited to have Real Madrid included in Outfit7's new venture,
alongside the five prestigious football clubs that Iconicfuture
helped facilitate."

"Talking Tom has amazing global appeal which enables him, and the
rest of the Talking Friends apps, to break through language and
demographic barriers with ease," said Ze'ev Rozov, CEO of
Iconicfuture. "The cooperation between Outfit7, one of the leading
mobile entertainment networks, and some of the world's top football
teams, is just the beginning of the many premium branding
opportunities we can expect to see from Outfit7's Talking Friends
apps going forward."

Less than two years after launching the first Talking Friends app,
Outfit7's Talking Friends characters have reached more than 90
million monthly active users worldwide. The company averages over 25
million downloads per month, with more than 500,000 videos being
uploaded to YouTube, Facebook and sent by email and MMS.

Related Links:
www.Outfit7.com
www.iconicfuture.com
www.digitalartists.net

Press contact:

Stephanie Schmidt
Griffel & Co. Kommunikation GmbH
Große Elbstraße 45
D - 22767 Hamburg
T: +49 (0)40 658621-21
M: +49 (0)151 24124305
E: sts@griffel-co.com