UNIQLO Appoints Novak Djokovic as Global Brand Ambassador
Geschrieben am 23-05-2012 |
Paris (ots/PRNewswire) -
UNIQLO today announces that it has appointed Novak Djokovic, the
world's top-ranked male professional tennis player, as its global
brand ambassador. The five-year partnership, which takes effect from
today, will see Djokovic promoting the UNIQLO brand and UNIQLO
clothing worldwide. The partnership will also include collaboration
on future product lines, as well as co-developing the ultimate UNIQLO
functional wear.
A preview of the collaboration's first results will be seen at
this year's Roland-Garros French Open Tennis Tournament that starts
on May 27, where Djokovic will debut his newly designed UNIQLO match
wear to spectators in Paris and to a worldwide TV audience.
Tadashi Yanai, Chairman, President & CEO of leading global
Japanese retailer Fast Retailing, commented on today's announcement
saying, "We are extremely pleased to have Novak Djokovic become
UNIQLO's global brand ambassador. We will use the most innovative
fabrics and technologies to develop match wear that can contribute to
the performance of a globally recognized and respected sports person
like Novak. At the same time, UNIQLO will incorporate latest fabrics
and technologies to co-develop with him the ultimate functional
apparel that can be worn, and enjoyed, by people all over the world."
Yanai added, "UNIQLO and Novak share a common, mutual desire to
improve people's lives and contribute to society. In addition to
creating truly great clothing with new and unique value, Fast
Retailing takes to heart our mission to enrich people's lives through
unique corporate activities and to grow our company in unity with
society. We look forward to collaborating with Novak on a number of
corporate social responsibility programs around the world."
Novak Djokovic, commenting on today's announcement said, "I am
honored, and also very excited, to have been appointed as the UNIQLO
global brand ambassador. UNIQLO is a cool brand with strong roots in
Japan, a country whose culture and way of life I respect. I have a
personal philosophy which I call 'Be Unique,' and this is based on my
strong passion, drive and eagerness to keep improving myself. I am
passionate about being the best possible tennis player, as well as
the best possible person, and I have a continuous desire to help
people, especially children, who have been less fortunate than I."
Djokovic added, "I feel a natural connection with UNIQLO. To me,
UNIQLO is not fast fashion, and it's not sports wear. UNIQLO is the
ultimate functional wear, which is exactly what I need as both a
sports person and an individual who leads a very active life. I look
forward to collaborating with UNIQLO in the development of new
products and to getting to know the global UNIQLO family better."
In launching the new partnership between UNIQLO and Novak
Djokovic today, UNIQLO confirms that as its first corporate social
responsibility activity it will manufacture a custom-designed charity
UT (UNIQLO T-shirt) to sell at a select number of UNIQLO stores and
online. Proceeds from the sale of this UT will be donated to the
Novak Djokovic Foundation to support children's programs. Details
regarding the design of the UT, as well as timing and location of
sale will be announced in due course.
Pictures of today's press conference are available on
http://www.image.net. You will have access through the following
link: https://www.image.net/xads/actions/inuserRegistration.do
About UNIQLO and Fast Retailing
UNIQLO is a brand of Fast Retailing Co. (FR), a leading global
Japanese retail holding company that designs, manufactures and sells
clothing under five brands: Comptoir des Cotonniers, g.u., Princesse
tam.tam, Theory, and UNIQLO. With global sales of 820 billion yen for
the 2011 fiscal year ending August 31, 2011, FR is the world's fourth
largest apparel retail company and UNIQLO is Japan's leading
specialty retailer.
Today UNIQLO has more than 1,100 stores worldwide, namely in the
U.S., U.K. France, Russia, China, Hong Kong, Taiwan, Singapore,
Malaysia, Thailand and Korea, as well as Japan. UNIQLO continues to
open large-scale stores in some of the world's most important cities
and locations, as part of its ongoing efforts to solidify its status
as a truly global brand. UNIQLO operates an integrated business model
under which it designs, manufactures, markets and sells high-quality,
casual apparel in line with its 'Made for All' philosophy.
With a corporate statement committed to changing clothes,
changing conventional wisdom and change the world, FR is dedicated to
creating great clothing with new and unique value to enrich the lives
of people everywhere. For more information about UNIQLO and other FR
group companies, please visit http://www.uniqlo.com or
http://www.fastretailing.com
ots Originaltext: UNIQLO
Im Internet recherchierbar: http://www.presseportal.de
Contact:
For media queries, please contact: Aldo Liguori or Daisuke Hase,
Aldo.Liguori@fastretailing.com or Daisuke.Hase@fastretailing. Global
PR,
Fast Retailing, Tokyo, Japan, Tel. +81-(0)3-6885-0960.
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