Sony Mobile Receives Four Red Dot Awards for Product Design

London (ots/PRNewswire) -

- Xperia(TM)active and Xperia ion earn plaudits for high quality and stylish
minimalism
- Smart Wireless Headset pro and SmartDock for Xperia ion recognised for
discreet design and impressive functionality
- Xperia ray receives an honourable mention for appearance and usability

Sony Mobile Communications ("Sony Mobile") today announced it has
received four 2012 red dot awards in the Product Design category, as
well as one honourable mention. The jury of international experts
evaluated entries against key criteria including the degree of
innovation, ergonomics, durability and ecological soundness. The
awards presentation ceremony took place in Essen, Germany on July 2.

"Design is at the heart of Sony Mobile's product development
philosophy and these awards are testament to the design quality of
our Xperia smartphones [http://www.sonymobile.com/global-en/xperia?u
tm_source=sactive&utm_medium=pressrelease&utm_campaign=xperia ] and
Smart Accessories, demonstrating our commitment to offering
consumers a rich smartphone experience without sacrificing on
functionality or design," said Jeanna Kimbre, Director of Creative
Product Design for Sony Mobile Communications.

The award winners

Xperia active, Xperia ion, Smart Wireless Headset pro and
SmartDock for Xperia ion received red dot awards in the Product
Design category, while Xperia ray picked up an honourable mention.
The breadth of awards demonstrates Sony Mobile's commitment to
stylish, high-end design across its product portfolio.

- Xperia active
[http://www.sonymobile.com/global-en/products/phones/xperia-active?utm_source=sactive&utm_medium=pressrelease&utm_campaign=xperiaactive ]
offers a beautiful scratch
resistant screen that can be used even with wet fingers and in bright sunshine. A
sturdy aluminum frame surrounds and protects the display. In the jury's words "all
details point to its ruggedness and super-friendliness while also conveying high
quality."
- Xperia ion
[http://www.sonymobile.com/cws/corporate/press/pressreleases/medialibrary/mediadownloads?breadCrumb=key_corporate_medialibrary_category_group1&mediaLibraryProductGroup=key.MobilePhoneGroup.XperiaIonLTE ]
boasts a large display covering the front of the
device, a simple, yet effective design that creates the illusion of the phone
floating in the hand. The jury praised its "contrast between the black display and
aluminum backside creating a high-quality appearance enhanced by precision
workmanship."
- The SmartDock for Xperia ion features an angled profile which
enables ergonomic viewing. Its subtle, yet high quality design, allows its many
functions, including connectivity with mouse, keyboard, HD TV and other devices, to
shine. It won the jury over with its "seamless blend with the docked smartphone."
- The discreet, unobtrusive design of the Smart Wireless Headset pro
[http://www.sonymobile.com/global-en/products/accessories/smart-wireless-headset-pro?utm_source=sactive&utm_medium=pressrelease&utm_campaign=swheadsetpro ]
stereo headset
is minimalistic in nature and attractive for a wide range of consumers in different
working environments.
- The slim, dynamic shape of Xperia ray fits perfectly into the palm of your
hand. The aluminum sides of the Android smartphone create a positive tactile
experience, while also conveying durability and premium quality.

The red dot design award is one of the world's largest and most
distinguished design competitions, receiving more than 14,000 entries
from 70 countries annually.

"Sony" is a registered trademarks or trademarks of Sony
Corporation. "Xperia" is a trademark of Sony Mobile Communications.
All other trademarks or registered trademarks are the property of
their respective owners.

About Sony Mobile Communications

Sony Mobile Communications is a subsidiary of Tokyo-based Sony
Corporation, a leading global innovator of audio, video, game,
communications, key device and information technology products for
both the consumer and professional markets. With its music, pictures,
computer entertainment and online businesses, Sony is uniquely
positioned to be the leading electronics and entertainment company in
the world. Through its Xperia(TM) smartphone portfolio, Sony Mobile
Communications delivers the best of Sony technology, premium content
and services, and easy connectivity to Sony's world of networked
entertainment experiences. For more information:
http://www.sonymobile.com

FOR MEDIA INFORMATION PLEASE CONTACT:
For more information, images and videos please visit:
http://www.sonymobile.com/pressreleases
Sony Mobile Communications, Global Communications & PR department
Ivette Lopez +1-404-443-5137
General Press: +44(0)208-762-5858

ots Originaltext: Sony Mobile Communications
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