EANS-News: Symrise AG Opens new Center of Excellence in São Paulo and Expands Presence in Latin America

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Plant Openings

Holzminden (euro adhoc) - - New Center of Excellence in Brazil links
activities of both divisions - EUR 12 million investment - space
tripled - New location reflects sustainability aspects

Symrise AG is strengthening its presence in Latin America and on
Thursday opened its Center of Excellence near São Paulo, which was
built over the course of about twelve months. It will combine the
research and development work which has until now been carried out at
two different locations; in addition, it closely links R&D to market
research, sales and marketing activities of both divisions. The aim
is to strengthen and foster the development of products tailored
specifically for the Latin American market. Symrise has invested
approximately EUR 12 million in the Center of Excellence, which is
around three times larger than the old facility.

"The economies in Latin American countries are growing at a rapid
pace. The standard of living is rising and with it the demand for
luxury and consumer goods. In turn, we are also disproportionally
growing in the region. Over the last few years we have experienced
rapid marked growth and Latin America will remain one of our most
important growth regions in the future," said Dr. Heinz-Jürgen
Bertram, Chief Executive Officer (CEO) of Symrise AG. "Our new
location is our largest in Latin America, and we have clearly located
it at the center of Brazil's economy."

The São Paulo metropolitan region has a population of around 20
million and is linchpin of the Brazilian economic, cultural and
financial sectors. Representatives from the worlds of fashion, art
and entertainment actively create international trends in the region.
One of these representatives is the renowned Brazilian fashion
designer Alexandre Herchcovitch, who has collaborated with Symrise on
an exclusive, limited edition perfume for the opening of the Center.
It was premiered at the official opening celebrations. The event was
attended by Antonio Carlos de Camargo, the Mayor of the town of
Cotia, and Matthias von Kummer, the German Consul General, along with
numerous business representatives from the region. The entire Symrise
Executive Board was also present.

Symrise's new facility is located in the Brazilian district of Granja
Viana. The building complex covers around 8,000 m2 and was built with
sustainability and environmentally friendly principles in mind. The
buildings are fitted with water purification and energy saving
systems and processes for structured waste and recycling management
have been implemented. Around 120 staff members from both, the Flavor
& Nutrition and the Scent & Care divisions work at the 37,000 m2 site
in Granja Viana. It also includes 22,000 m2 of the protected Mata
Atlantica forest.

Using state-of-the-art equipment, the teams research the specific
needs and preferences of Latin American consumers and, in particular,
work interactively with consumers there to develop innovative brand
concepts. The Center of Excellence will be the starting point for
tapping into the emerging markets of Latin America.

"Interest in cosmetics and personal care products is particularly
strong in Latin America. Brazil is the world's largest market for
perfumes, deodorants and baby care products. The market for hair care
products is also growing rapidly in these emerging economies, which
is why we have decided to set up Symrise's international hair care
center at the new location as well," explained Eder Ramos, Regional
President Scent & Care at Symrise. Walter Ribeiro, Regional President
Flavor & Nutrition at Symrise, added: "Our new site is located near
our production site and our Global Citrus Center in Sorocaba. This
will allow us to make the most of synergies between development and
production and sensibly cross-link the activities of all locations."

About Symrise Symrise is a global supplier of fragrances, flavorings,
cosmetic active ingredients and raw materials as well as functional
ingredients. Its clients include manufacturers of perfumes, cosmetics
and foods, the pharmaceutical industry and producers of nutritional
supplements. Its sales of EUR1.584 billion in 2011 place Symrise
among the top four in the global flavors and fragrances market.
Headquartered in Holzminden, Germany, the Company is represented in
over 35 countries in Europe, Asia, the United States and Latin
America. Symrise works with its clients to develop new ideas and
market-ready concepts for products that form an indispensable part of
everyday life. In doing so, Symrise combines its insights into
consumer trends with cutting-edge technologies, focusing on
innovative trend and lifestyle products that have additional
practical value for the consumer. Symrise - always inspiring more…

www.symrise.com

Press contact:
Bernhard Kott
Phone: +49 (0)5531 90-1721
E-mail: bernhard.kott@symrise.com

Further inquiry note:
Symrise AG
Investor Relations
Tobias Erfurth
ir@symrise.com

end of announcement euro adhoc
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company: Symrise AG
Mühlenfeldstraße 1
D-37603 Holzminden
phone: +49 (0) 5531/90-0
FAX: +49 (0) 5531/90-1649
mail: ir@symrise.com
WWW: http://www.symrise.com
sector: Chemicals
ISIN: DE000SYM9999
indexes: MDAX
stockmarkets: free trade: Hannover, Berlin, München, Hamburg, Düsseldorf,
Stuttgart, regulated dealing/prime standard: Frankfurt
language: English