Internet World's Mobile Marketing Strategies Conference:

London (ots/PRNewswire) -

Effectively leveraging the mobile channel to engage
your audience

20-21 November 2012, Millennium Gloucester,
London

Paul Berney, Chief Marketing Officer and Managing Director of
EMEA at the Mobile Marketing Association (MMA) recently commented on
the industry's "tremendous growth", stressing that companies need to
tap into the benefits of this emerging area: "The UK mobile marketing
industry is currently worth over GBP330 million. As recently as 2010,
the sector was worth just GBP85 million per year and it is estimated
the value of mobile marketing will be at least GBP1 billion by 2016".

This is a stark warning that mobile marketing is not an area to
be overlooked in a successful marketing strategy. Internet World's
recently-released infographic, part of the online Knowledge Bank for
their Mobile Marketing Strategies conference, displays a wealth of
information about the current position of mobile commerce through to
statistics on the financial value that mobile marketing offers
businesses. The infographic can be viewed at
http://www.mms-conference.com under the Knowledge Bank tab.

Internet World's Mobile Marketing Strategies conference, taking
place this November in central London, asked key speaker Neil
Swanston, Mobile Experience Manager at British Gas for his
perspective on the importance of mobile: "Every piece of analysis or
industry stat points to huge growth and significant mobile adoption
by consumers. This increased level of take up means there's a
fantastic opportunity for businesses to communicate with their
customers through a new channel; one which is more personal and
indispensable to them than ever before". His opinion was supported by
Daniel Bower, Director of Product at Vouchercodes.co.uk; "As mobile
usage continues to rise, an effective mobile marketing strategy will
be vital to anyone hoping to take advantage of the space. Mobile
Marketing Strategies will discuss practical ways you can use mobile
marketing effectively, including how we achieved 1.6 million app
downloads in under a year".

Neil Swanston and Daniel Bower join speakers from companies
including Shazam, Kew Gardens, Visa UK, Waitrose, Telegraph Media
Group and Museum of London who will take part in panel discussions
and sessions looking at integrating mobile into the multi-channel
strategy and measuring the ROI of your mobile marketing strategy and
its impact on your business bottom-line. Practical tips can be
garnered from case studies looking at leveraging a mobile website to
engage more effectively with your customers, Near Field Communication
Technology: best practice and developing an app with QR codes and
augmented reality.

For full details of the programme and speakers visit
http://www.mms-conference.com

Internet World Internet World is Europe's longest running, best
attended and biggest annual event for digital marketing and online
business, attracting over 10,000 visitors and more than 300
exhibitors.

In short, Internet World sets the digital agenda and has been
doing so for 20 years. Over two decades the internet has transformed
beyond all recognition the way business is done, and Internet World
has been there since these early days charting the journey and
providing cutting-edge content from the forefront of advancement.

UBM UBM is a global live media and B2B communications, marketing
service and data provider.

UBM helps organisations make connections, communicate their
proposition and do business effectively. UBM enables professional
people in more than 40 countries around the world to connect and
engage with each other, with the markets they serve and with the
information they need to succeed - at live events, through digital
media or in publications.

UBM organise hundreds of live events each year, providing data,
marketing and information products; offering a portfolio of
market-leading online and print titles; and supporting professional
communicators through targeting, distribution and monitoring
services.

Marketing Enquiries:
UBM Conferences
Sarah Butler
Tel: +44 (0)20-7955-3913
Email: sarah.butler@ubm.com
Speaking Enquiries:
UBM Conferences
Lucy DeBarr
Tel: +44(0)20-7955-3909
Email: lucy.debarr@ubm.com [nicola.bowen@ubm.com ]
Sponsorship Enquiries:
UBM Conferences
Ince Saleem
Tel: +44(0)20-7560-4134
Email: ince.saleem@ubm.com

ots Originaltext: UBM plc
Im Internet recherchierbar: http://www.presseportal.de