EANS-News: Identive Group Inc. / Identive Receives 2012 Frost & Sullivan Best Practices Award for its Global Identification and Security Product Strategy

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Marketing

SANTA ANA, Calif. and ISMANING, Germany, October 15, 2012 (euro
adhoc) - Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV), a
provider of products and services for the identification, security
and RFID industries, has received the 2012 Frost & Sullivan
Excellence in Best Practices Award for Global Identification and
Security Product Line Strategy. The award recognizes the breadth and
impact of Identive's differentiated offerings in the highly
competitive identification and security market. In particular, Frost
& Sullivan cites Identive's proactive strategy to incorporate radio
frequency identification (RFID) and near field communication (NFC)
technologies ahead of its competition to deliver secure
identification (Secure ID) solutions. Frost & Sullivan is a global
research organization that monitors more than 300 industries and
250,000 companies.

"Identive is a prominent provider of Secure ID solutions to the
global identification and security market, and its broad but focused
product line gives it a competitive edge. Consistent customer focus,
extension and development of innovative products, and prompt adoption
of emerging security and identification technologies such as smart
cards, RFID and NFC are customer-friendly strategies that will
accelerate Identive's move further up the secure identification value
chain," said Nandini Bhattacharya of Frost & Sullivan.

Frost & Sullivan's determines Best Practices Award recipients each
year based on its research and evaluation of how best-in-class
companies worldwide manage growth, innovation and leadership. In
selecting Identive as an award recipient, Frost & Sullivan pointed to
the results of the Company's technology strategy, which include an
extensive range of products for secure identity management of digital
devices, systems and data, and ongoing development of new product
lines, services, and solutions that offer enhanced value for its
customers. Among other examples, Frost & Sullivan cited Identive's
success in becoming a global one-stop-shop for NFC infrastructure
products with the introduction of various NFC tags, tag
customization, readers, tokens, and software development kits. This
latest recognition follows the receipt earlier this year of Frost &
Sullivan's 2012 European New Product Innovation of the Year Award for
NFC Application Development Platforms.

Joseph Tassone, executive vice president of technology and product
management for Identive commented, "We live in a world in which
individuals must use an increasing number of identity credentials to
function in their roles as employees, citizens, students and
consumers, and our mission is to help organizations manage these
credentials in ways that are secure, effective and coordinated.
Identive's strategy to offer a complete range of Secure ID solutions,
from individual RFID inlays to card readers to fully integrated
identity management systems, is unique in the identification and
security industry. We believe that this holistic approach allows us
to offer both targeted and comprehensive solutions to our customers
in the enterprise, government, education, retail, transportation and
other global industries. We appreciate Frost & Sullivan's recognition
of our product line strategy and the contribution it is making to our
overall growth and success."

Frost & Sullivan recognizes companies demonstrating best practices in
a variety of regional and global markets with Best Practices Awards
that commend superior planning and execution of product launches,
strategic alliances, distribution strategies, technological
innovations, customer service, and mergers and acquisitions. The
following criteria were used to benchmark Identive's performance
against key competitors: breadth of product line; size of addressable
customer base; impact on customer value; impact on market share; and
breadth of applications/markets served. A host of other crucial
marketing factors such as leadership, strategy, service, innovation,
integration, and development are also considered as part of the award
methodology.

About Identive Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is
focused on building the world's signature company in Secure ID. The
company's products, software, systems and services address the
markets for identity management, physical and logical access control,
cashless payment, NFC solutions and a host of RFID-enabled
applications for customers in the government, enterprise, consumer,
education and healthcare sectors. Identive's mission is to build a
lasting business of scale and technology based on a combination of
strong technology-driven organic growth and disciplined acquisitive
expansion. The company delivers up-to-date information on its
activity as well as industry trends through its industry-leading
social media initiatives and educational resource, AskIdentive.com.
For additional information, please visit www.identive-group.com or
follow on Twitter at @IdentiveGroup.

Further inquiry note:
Ms. Darby Dye, +1 949 553-4251, ddye@identive-group.com
Mr. Lennart Streibel, +49 89 9595-5195, lstreibel@identive-group.com

end of announcement euro adhoc
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company: Identive Group Inc.
Carnegie Ave., Bldg. B 1900
US-CA 92705 Santa Ana
phone: +1 949 553 4280
FAX: +49 89 9595-5555
mail: investorrelations@identive-group.com
WWW: http://www.identive-group.com
sector: Computing & Information Technology
ISIN: US45170X1063
indexes: NASDAQ
stockmarkets: free trade: Berlin, München, Hamburg, Düsseldorf, Stuttgart,
Nasdaq: New York, Open Market / Entry Standard: Frankfurt
language: English