Worldhotels announces Launch of Loyalty Programme during Annual Conference 2013 / Hotel group introduces strong line up of initiatives to 400 hoteliers

Frankfurt (ots) - Worldhotels, a leading group for independent
hotels worldwide, gathered almost 400 of its hoteliers, staff and
partners to discuss how to remain competitive in the quickly changing
hotel industry. During the conference, which took place January 17th
through 20th at the Hotel Rey Juan Carlos I in Barcelona, Worldhotels
introduced several Sales & Marketing initiatives to add additional
revenue opportunities for its hotels, including the launch of its
very own loyalty programme.

During his key note speech, Paulo Salvador, Vice President Global
Marketing and Sales at Worldhotels explained the growing threat of
dependency on third parties and how to avoid it: "It's time for our
hoteliers to reinforce the strength of belonging to a global group.
Only hotel groups can provide the power of negotiation, the latest
technology and expertise in customer relationships."

The initiatives Worldhotels is launching in 2013 will focus on
innovative and segmented Sales, Marketing and E-Commerce solutions
enhanced by the Worldhotels brand. They include initiatives targeting
luxury and leisure guests using Social Media and advertising
campaigns as main leverages to support hotels in achieving optimal
results.

Continuing to strengthen the Worldhotels brand is another
important factor in the group's strategy. This includes improving
quality through staff trainings - together with its sister company
Institute for Hospitality Management (IFH), Worldhotels has
completely revamped its training calendar. Since more and more hotel
guests post their positive and negative experiences on social
websites, the trainings will support hotels in improving their
service as well as their reputation management abilities.

Last but not least, Worldhotels will launch its very own guest
loyalty programme in 2013. Salvador explains: "A loyalty programme is
the ultimate resource for hotels to stay in direct contact with their
guests and keep them from going through third parties."

"We are thrilled to offer our hotels a very thought through and
comprehensive plan", adds Worldhotels' Managing Director Robert
Hornman. "We want to ensure that our hotels diversify their
distribution to be able to stay competitive."

Media contact:
Elisabeth Hübner
Worldhotels
+49 (0) 69 660 56 - 257
ehuebner@worldhotels.com