EANS-News: Identive Group Inc. / Identive to Showcase Cloud-based NFC Platform at Mobile World Congress

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Subtitle: Tagtrail™ NFC Mobile Services Platform to power mobile
content delivery for global brands at world’s largest mobile
conference

Marketing

BARCELONA, Spain, February 25, 2013 (euro adhoc) - Identive Group,
Inc. (NASDAQ: INVE; Frankfurt: INV), a provider of solutions and
services for the identification, security and RFID industries, today
announced that its Tagtrail™ NFC mobile services platform has been
selected by major corporate exhibitors to deliver marketing content
to visitors throughout The Connected City exhibit - a real city
street at the heart of the 2013 GSMA Mobile World Congress, taking
place February 25 - 28 in Barcelona, Spain.

Launched in partnership with AT&T, Deutsche Telekom, KT, Telenor
Connexion and Vodafone, the GSMA Connected City will allow the
expected 70,000 Mobile World Congress attendees from more than 200
countries to experience how mobile is transforming the way we live.
Additional exhibitors including Accenture, AirPlug, AQ, CUDO, DASAN
Networks, Digi, Enswers, Ericsson, FRTek, GES, Hansol Inticube, IBM,
Intel, MODACOM, Qualcomm, Samsung, SAP, Teletron and Volvo will join
with Connected City sponsors to demonstrate mobile solutions for
monitoring energy consumption, accessing healthcare, streamlining
transportation, managing smart homes and accessing in-car services.
Information about select exhibitor solutions and more will be
delivered to attendees through Identive's Tagtrail platform.

Conference attendees who tap their phones to Identive's near field
communication (NFC) tags or QR codes placed on posters from
participating exhibitors will receive product and service literature,
videos, incentives and other marketing content via Identive's
cloud-based Tagtrail service. Additionally, attendees will have the
opportunity to download Tagtrail's mobile app, which allows them to
organize, re-live and share the content via social media during and
after the show.

"We are pleased that Tagtrail will be used by some of the world's
leading mobile and consumer brands at Mobile World Congress this year
to power their mobile campaigns. Our Tagtrail platform gives
exhibitors the flexibility to respond to a dynamic environment and
update the content they wish to deliver to conference attendees at
any time. Tagtrail's ability to deliver rich, multi-media content via
both NFC tags and QR codes also allows exhibitors to engage with
every visitor, whether or not they have an NFC-enabled device. The
Tagtrail platform combines ease of use with powerful capabilities,
revolutionizing the way companies connect with consumers in an
increasingly mobile world," said David Holmes, vice president
Mobility & NFC Solutions for Identive.

Identive's patent-pending Tagtrail platform allows advertisers,
retailers and organizations of all types and sizes to deliver
dynamic, personalized content and services to users' mobile devices
via NFC and QR codes. The Tagtrail solution includes cloud-based
content delivery and analytics services, NFC or QR code tags and a
mobile user app. Tagtrail's online community forum allows current and
potential users to ask questions, obtain support and interact with
other users and with Identive to enhance their mobile NFC experience
and help drive future Tagtrail improvements. For more information,
visit Identive's Tagtrail website at www.tagtrail.com.

About Identive Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is
focused on building the world's signature company in Secure ID. The
company's products, software, systems and services address the
markets for identity management, physical and logical access control,
cashless payment, NFC solutions and a host of RFID-enabled
applications for customers in the government, enterprise, consumer,
education and healthcare sectors. Identive's mission is to build a
lasting business of scale and technology based on a combination of
strong technology-driven organic growth and disciplined acquisitive
expansion. The company delivers up-to-date information on its
activity as well as industry trends through its industry-leading
social media initiatives and educational resource, AskIdentive.com.
For additional information, please visit www.identive-group.com or
follow on Twitter at @IdentiveGroup.

Note: Identive and the Identive logo are trademarks of Identive
Group, Inc, registered in many jurisdictions worldwide. All other
company, product or service names may be trademarks or registered
trademarks of others and are the property of their respective owners.

Further inquiry note:
Darby Dye, +1 949 553-4251, ddye@identive-group.com
Lennart Streibel, +49 89 9595-5195, lstreibel@identive-group.com

end of announcement euro adhoc
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company: Identive Group Inc.
Carnegie Ave., Bldg. B 1900
US-CA 92705 Santa Ana
phone: +1 949 553 4280
FAX: +49 89 9595-5555
mail: investorrelations@identive-group.com
WWW: http://www.identive-group.com
sector: Computing & Information Technology
ISIN: US45170X1063
indexes: NASDAQ
stockmarkets: free trade: Berlin, München, Hamburg, Düsseldorf, Stuttgart,
Nasdaq: New York, Open Market / Entry Standard: Frankfurt
language: English