The New Xperia(TM) ZR Waterproof* Smartphone with Superior Sony Engineering

London (ots/PRNewswire) -

- Sleek and durable smartphone with the highest level of water-resistance
for filming in Full HD underwater
- Capture perfect photos and videos in any conditions with the 13 MP fast
capture camera with HDR video and "Exmor RS for mobile"
- Generous 4.6" HD Reality Display with Mobile BRAVIA Engine 2 for sharp and
bright viewing experience
- Widest range of NFC-enabled accessories for the greatest choice in one-touch
sharing and viewing experiences

Sony Mobile Communications ("Sony Mobile") today introduces the
new Xperia ZR featuring the highest level of water-resistance for
capturing photos and Full HD videos underwater. This Android
smartphone [http://www.sonymobile.com/global-en/products/phones/xper
ia-zr/features?utm_source=sactive&utm_medium=pressrelease&utm_campaig
n=xperiazr ] offers leading technology and content with a 4.6" HD
Reality display, 13 megapixel fast capture camera, Qualcomm(R)
Snapdragon(TM) S4 Pro quad-core 1.5 GHz processor, and 4G LTE.

"The Xperia ZR pushes the boundaries on where and how consumers
can use the full potential of their smartphone. By combining Sony's
leading camera technology with the highest level of water-resistance,
you will never miss another moment." said Calum MacDougall, Director
of Xperia Marketing at Sony Mobile Communications. "Bringing together
the best of Sony's leading technology, media applications and easy
one-touch connectivity with the largest ever range of NFC-enabled
accessories, the Xperia ZR delivers the unique smartphone experience
that people can expect from Sony."

The ultimate in durable design

Xperia ZR is precision-crafted to handle whatever life throws at
it. With its sleek, yet durable design, the Xperia ZR is your perfect
companion in and out of the water. As well as being dust-resistant,
this waterproof* phone [http://www.sonymobile.com/global-en/products
/phones/xperia-zr?utm_source=sactive&utm_medium=pressrelease&utm_camp
aign=xperiazr ] is IP55 and IP58 compliant, so you can keep it
submerged in 1.5 meters of fresh water for up to 30 minutes. Combined
with its dedicated camera key, the waterproof capabilities let you
shoot videos in Full HD or snap pictures underwater, capturing the
sharpest visuals. The camera key also allows you to shoot even from a
locked screen, meaning you'll never miss a moment again.

Featuring Sony's "Exmor RS for mobile" image sensor with HDR (High
Dynamic Range) for both photos and videos, the Xperia ZR captures
perfect pictures and videos, no matter what the conditions. Superior
Auto mode combines Scene Recognition with high quality performance
image processing technology (HDR and noise reduction) to
automatically shoot with the most optimal settings. And when you want
to capture action fast, simply turn on burst mode to shoot an
unlimited number of images at 15 frames per second.

Xperia ZR also features Battery STAMINA Mode which significantly
improves the standby time of your smartphone by four times or more**
by automatically shutting down battery-draining apps whenever the
screen is off and starting them up again when the screen is back on.

The solid yet comfortable styling of the Xperia ZR is matched by a
choice of classic and fresh colours - black, white, pink and mint -
each allowing you to express your individual style.

High quality viewing experience

Enjoy entertainment on the go with the super-sharp 4.6" HD Reality
Display powered by Mobile BRAVIA Engine 2 using the contrast
enhancement technology expertise from Sony's range of BRAVIA TVs,
which together with the beautifully designed OptiContrast(TM) panel,
delivers a beautiful high quality viewing experience.

The OptiContrast(TM) panel reduces reflections and provides
clearer viewing, even in bright sunlight, and creates a seamlessly
black surface when the phone is turned off. By eliminating the sensor
layer and integrating the sensor on the lens, responsiveness of the
screen is increased, so now your touch is both more effective and
more intuitive. And with Sony's unique prediction filter to help
better detect the movement of your finger, scrolling on the Xperia ZR
is reassuringly smooth.

Consistent Sony media entertainment experiences

The "WALKMAN", Album and Movies applications enable discovery of
online and offline content through a single access point with new
ways to enjoy and share that content. The "WALKMAN" application
provides access to all your downloaded music, a library of over 20
million songs to explore from Music Unlimited*** and Facebook social
integration. The Movies application provides access to over 150,000
movies and TV series from Video Unlimited***. The Album application
enables easy access to Facebook friends' photos and browsing photos
by location. A new feature of this app is 'Faces' which recognizes
and sorts the faces in your photo album so you can tag existing
contacts or add names to familiar faces.

Ease of sharing and enjoyment

One-touch functions let you easily share music, photos and videos
from your smartphone to the widest range NFC-enabled Sony devices,
including speakers, headphones and TVs.

Joining the ever expanding range, the new Stereo Bluetooth(TM)
Headset SBH50 is an advanced app-enabled wireless headset [http://ww
w.sonymobile.com/global-en/products/accessories/Stereo-Bluetooth-Head
set-SBH50?utm_source=sactive&utm_medium=pressrelease&utm_campaign=ste
reobluetoothheadsetsbh50 ] with built-in FM radio, OLED display and
one-touch connection for wireless audio streaming. Simply touch your
Xperia ZR once to the headset to instantly pair the devices and make
a call or begin listening to tracks. The SBH50 is available in either
black or white colour variants. Other accessories which complement
the Xperia ZR are the Charging Dock DK28 and SmartWatch MN2.

Key features for Xperia ZR

- 4.6" HD Reality Display with Mobile BRAVIA Engine 2 for sharp and bright
viewing experience
- 13MP fast capture camera with "Exmor RS for mobile" and HDR for perfect photos
and videos in any conditions
- Waterproof* and dust-resistant (IP55 /IP58) for the ultimate in durable design
- Qualcomm Snapdragon(TM) S4 Pro quad-core 1.5 GHz processor with 2GB RAM for
fast performance
- Battery STAMINA Mode for outstanding battery life

The Xperia ZR will launch in various global markets from Q2 2013
(availability will vary by market).

For the full media kit and detailed specifications, please visit:

http://blogs.sonymobile.com/wp-content/uploads/2013/05/Xperia_ZR_p
ress_release.pdf

*In compliance with IP55 and IP58, Xperia ZR is protected against
the ingress of dust and is waterproof. Provided that all ports and
covers are firmly closed, the phone is (i) protected against low
pressure jets of water from all practicable directions in compliance
with IP 55; and/or (ii) can be kept under 1.50 metre of freshwater
for up to 30 minutes in compliance with IP58. The phone is not
designed to float or work submerged underwater outside the IP55 or
IP58 classification range that may lead to your warranty will being
void. Find out more http://www.sonymobile.com/testresults

** Based on testing done with default settings, default accounts
and applications for Skype(TM) and Twitter downloaded to the phone.
The more applications installed, the bigger the effect of Battery
STAMINA Mode.

***Sony Entertainment Network services are subject to availability
by region, please see http://www.sonyentertainmentnetwork.com for
more details.

FOR MEDIA INFORMATION PLEASE CONTACT:
For more information, images and videos please visit:
http://www.sonymobile.com/pressreleases
Sony Mobile Communications, Global Communications & PR department
General Press: +44(0)208-762-5858

ots Originaltext: Sony Mobile Communications
Im Internet recherchierbar: http://www.presseportal.de