Volvo Reveals New Design Direction as Part of Brand Transformation

Gothenburg (ots/PRNewswire) -

Volvo Car Group reveals the Concept Coupe, the first of three
concept cars launched over a seven month period which will outline
the future design direction of the Swedish car brand. The unveil of
the new design vision marks a key moment in the rapid transformation
of Volvo where the new design language will focus on injecting more
emotion into the brand. The culmination of the three concept cars
will become apparent when the iconic XC90 is launched at the end of
2014. The new design philosophy is spearheaded by Thomas Ingenlath,
the new Senior Vice President of Design.

To view the Multimedia News Release, please click:

http://www.multivu.com/mnr/62408-volvo-reveals-new-design-direction

The Concept Coupe takes design cues from the P1800, a car made
famous by Roger Moore in British TV drama "The Saint". Inspired by
modern Scandinavian lifestyle, it combines contemporary design with a
Swedish twist. The Volvo P1800 entered development in 1961 and is
widely regarded as Volvo's most internationally renowned model. More
than 50 years down the line, the new Volvo Concept Coupe reflects
subtle links from the P1800's beautiful forms and detailing.

"The new Volvo Concept Coupe reveals how we could shape our cars
from now on. Free from the superficial surface excitement of other
brands, we add emotional value to the Volvo brand with the calm,
confident beauty that is the hallmark of Scandinavian design," says
Thomas Ingenlath.

The newly developed architecture and engine programme enables new
and exciting exterior as well as interior design, user interface and
connectivity. The concept car also includes a completely new approach
to Volvo Cars' human-centric user experience. A large portrait
touch-screen in the centre console interacts with an adaptive head-up
display in front of the driver.

The visual impact of the new proportions is most powerful when
viewing the Volvo Concept Coupe from the side. The distance between
the dashboard and the front axle has been extended and the rear
passenger windows moved slightly rearwards.

The face of the Volvo Concept Coupe is characterised by the new
topography on the bonnet and the 'floating' grille, flanked by
headlights featuring radical T-shaped DRL light guides. Just like the
rear light signature, the DRL lights are distinctive elements in the
new design direction of Volvo Cars.

The blue-grey exterior is echoed on the inside of the Volvo
Concept Coupe. Refined, handcrafted elements such as the leather
instrument panel, inlays made of naturally aged wood and the
dark-blue woven carpets are blended with beautifully machined metal
details.

For more information, visit https://www.media.volvocars.com

Video:
http://www.multivu.com/mnr/62408-volvo-reveals-new-design-direction

ots Originaltext: Volvo Cars
Im Internet recherchierbar: http://www.presseportal.de

Contact:
Per-Ake Fröberg / +46-31-3257654 / per-ake.froberg@volvocars.com